Pro AV Catalog
5800 W. Touhy Avenue
Niles, IL 60714-4608
United States

Shure Incorporated

Shure Incorporated is widely acknowledged as the world's leading manufacturer of microphones & audio electronics. Shure’s diverse product line includes world-class wired and wireless microphones, headphones and personal monitor systems; award-winning earphones and headsets; and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Model: ANIUSB-MATRIX

The ANIUSB-MATRIX with Matrix Mixing connects up to 4 Dante channels and one analog output to a room audio/video conferencing system or a PC-based A/V conferencing application via USB connection.
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Shure Announces New and Expanded Roles for Global Marketing and Sales Executives
Posted on Thursday, March 9, 2017

Niles, IL., March 9, 2017—Shure Incorporated today announced promotions for three key executives in its Global Marketing and Sales Division.

Ray Crawford has been promoted to Senior Vice President of Global Marketing and Sales. Since he joined Shure in 2005, Ray has been responsible for implementing Shure’s strategic business plan and has overseen the company’s global business initiatives. Ray is a member of the Executive Staff and Chairperson of the Shure Corporate Management Committee.

Althea Ricketts has been promoted to Associate Vice President of GMS Operations. Since 2014, she has been leading this function, ensuring that demand for Shure products is met throughout the Americas. In this expanded role, she will be responsible for global finance, customer service, and support departments as well as Sales and Operations Planning.

Erik Vaveris has been named Associate Vice President of Global Marketing. In this role, Erik will monitor the consolidation of specific marketing functions worldwide and lead the planning and implementation of Shure’s marketing efforts to ensure global consistency with its brand position, localizing where appropriate.

“I want to express my congratulations to Ray, Althea, and Erik on these well-deserved promotions,” said Chris Schyvinck, Shure President and CEO. “I am confident that these leaders will help us achieve alignment around the world by unifying our best practices, integrating processes, and coordinating business activities to meet Shure’s strategic objectives and effectively confront marketplace changes.”

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.