Pro AV Catalog
5800 W. Touhy Avenue
Niles, IL 60714-4608
United States

Shure Incorporated

Shure Incorporated is widely acknowledged as the world's leading manufacturer of microphones & audio electronics. Shure’s diverse product line includes world-class wired and wireless microphones, headphones and personal monitor systems; award-winning earphones and headsets; and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Model: ANIUSB-MATRIX

The ANIUSB-MATRIX with Matrix Mixing connects up to 4 Dante channels and one analog output to a room audio/video conferencing system or a PC-based A/V conferencing application via USB connection.
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Jennifer Lopez Endorses Shure KSM8 with Axient® Wireless
Posted on Wednesday, March 9, 2016

Niles, IL, March 9, 2016 – When Jennifer Lopez decided to return to her musical performance roots with a residency at Planet Hollywood’s AXIS Theater in Las Vegas, she and her team left no stone unturned in their efforts to create an outstanding show. A key piece of the puzzle was finding the right combination of microphone and wireless system for the artist – one that would handle the hostile RF environment of a major production. They found the Shure Axient wireless with the new KSM8 Dualdyne™ premium dynamic capsule to be ideal.

According to Shure Artist Relations Senior Specialist Nelson Arreguín, the combination proved to be a perfect fit for the artist. “Once the audio team had tried the KSM8 – which was still in beta test at the time – they knew it was the mic for her,” he says. “Soon, I was put in touch with JLo’s production team to discuss endorsement possibilities.”

FOH engineer Gordon Mack became a huge fan of the KSM8 for its versatility across a wide range of material. "The KSM8 is a very full-throated mic,” he says. “It captures all the warmth and depth of Jennifer's vocal without losing the crispness of a lightly sung lyric, all the while maintaining its composure as she struts in front of the PA. The only feedback I’ve had isn’t from the mic – it’s from people talking about the mic!”

Monitor engineer Anne-Lise Coulet had a similar reaction. “The KSM8 capsule is a life-changer in monitor world, especially for in-ears,” she says. “When Jennifer is moving between the PA, side fills, and the live band, and the audience starts screaming, the KSM8 gives me the clarity and control I need so that her vocal easily cuts through it all without bleeding.”

Coulet is also in charge of the show’s wireless systems, running 24 channels of RF networked together through Shure’s Wireless Workbench® software and Axient Spectrum Manager for real-time monitoring of every channel. The production uses ten microphone channels (Axient AXT200/K8B for JLo, Shure UHF-R® for the rest of the stage) and 14 PSM® 1000 in-ear systems.

During the initial ten-show run at Planet Hollywood, the audio team came away extremely impressed with Axient’s powerful features. The production also uses the Shure Axient AXT610 ShowLink™ access point to enable the system’s unique frequency diversity capability with full remote transmitter control, ensuring that Lopez’s vocal will never be marred by interference or dropouts.

“The Axient system does things that no other wireless system can,” notes Coulet. “At one point during the show, Jennifer sings on top of a metal tower that is raised by an industrial electric motor – literally making the entire tower a giant antenna! The wireless we were using before couldn’t handle it, but it was no problem for Axient. The frequency diversity is also very reassuring, though thankfully, we haven’t had to use it during a show yet!”

Another interesting aspect of the show is that Lopez had her AXT200 transmitters customized with crystals to match her costumes. This necessitated some input from Shure.

“First, we needed to make sure the designer was aware of the Axient battery design, so that the bling didn’t interfere with battery removal,” says Nelson Arreguín. “In addition, we provided a modified AXT902 charging station with wider openings to accommodate recharging the lithium-ion battery packs.”

FOH engineer Gordon Mack, who has mixed top stars, including Prince, Chaka Khan, John Legend, and others, feels the combination of the KSM8 capsule with Axient wireless is a great fit for Jennifer Lopez.

“I like to think of myself as a singer’s engineer,” remarked Mack. “I approach vocals by listening to the artist off mic, then try to recreate and reinforce that timbre over the PA. The sound quality of the Axient system takes wireless to the next level, and the KSM8 capsule lets me bring every nuance of Jennifer’s performance through to the audience.”

For its part, Shure is just as complimentary toward its new endorsing artist. “Jennifer Lopez is as complete and accomplished an artist as they come,” says Arreguín. “She’s an i

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.