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5800 W. Touhy Avenue
Niles, IL 60714-4608
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Shure Incorporated

Shure Incorporated is widely acknowledged as the world's leading manufacturer of microphones & audio electronics. Shure’s diverse product line includes world-class wired and wireless microphones, headphones and personal monitor systems; award-winning earphones and headsets; and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Model: ANIUSB-MATRIX

The ANIUSB-MATRIX with Matrix Mixing connects up to 4 Dante channels and one analog output to a room audio/video conferencing system or a PC-based A/V conferencing application via USB connection.
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Shure Axient® Selected as Wireless for Super Bowl 50 Referee
Posted on Monday, March 7, 2016

RF guru James Stoffo recounts his Super Bowl experience in frequency-challenged Santa Clara

March 7, 2016

Niles, IL, March 7, 2016 – The Super Bowl is clearly the most demanding live event on the annual broadcast calendar. Between the live broadcast team, musical acts, and other credentialed journalists like ESPN and NFL Films, plus infrastructure communications inside the stadium, the demand for wireless spectrum is unprecedented, and growing every year. This year’s 50th edition of the game was held at Levi’s Stadium in Santa Clara, California.

Audio hardware and RF expertise for the event were handled by ATK Audiotek of Valencia, California, and Orlando-based Professional Wireless Systems. For the 16th time, James Stoffo was contracted to handle all wireless systems for the on-field portion of the festivities. When not consulting for major broadcast events, Stoffo is Chief Technology Officer at Radio Active Designs, a manufacturer of wireless intercom systems.

“My title for Super Bowl 50 was Entertainment RF Engineer. That covers 100 or so frequencies out of the thousands supervised by Karl Voss, the NFL’s chief frequency coordinator,” says Stoffo. “My responsibility is field RF operation: the referees, musical performers, and the associated support personnel. That includes both pre-game and halftime performers, and the trophy presentation after the game. Basically, my job is to make sure that all those wireless systems operate without fail.”

As any football fan can attest, the most mission-critical microphone on the field is the one worn by the referee. For that task, Stoffo selected Shure Axient wireless. “I love the Axient system; there is literally nothing else that compares to it,” he says. “It’s got a much more robust front end than any other wireless mic out there, which is my first consideration for an event like this. Of course, the coolest thing is having the ability to change transmitter frequencies – or any transmitter setting – remotely. That’s a lifesaver.”

Axient is the only professional wireless system to offer true frequency diversity, and its interference detection algorithm alerts the operator to changing conditions. “We had to change channels on the ref’s mic several times during the game; it’s the nature of the beast,” notes Stoffo. “Axient can do that automatically, but I’ve got it set up to give me visual alerts, so I have final say and full control over any change. That’s just my personal preference.”

Stoffo had six channels of Axient, supplied by ATK Audiotek of Valencia, California. Referee Clete Blakeman was outfitted with two AXT100 bodypack transmitters, each sending to a separate Axient AXT400 receiver. “The AXT400 is dual-channel, which normally is really all you need. But for the Super Bowl, I want full hardware redundancy as well. You don’t take shortcuts in this job.”

As further insurance against failure, a custom antenna system was set up to accommodate the Axient ShowLink remote access. Custom helical antennas were set up on the sidelines, at the 35-yard lines, ensuring a solid RF link no matter where the referee might be standing on the field.

Axient was also used for other critical duties, most notably during the presentation of the Lombardi Trophy to the champion Denver Broncos after the game. “For the NFL, that award ceremony is a really big deal. They use wired mics for it, but they require a wireless handheld as backup in case the cables somehow get cut,” explains Stoffo. 


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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.