Pro AV Catalog

Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
Project List
First 4K HDMI Switcher Line From Atlona Packed With Features for System Integrators
Posted on Tuesday, February 10, 2015
AMSTERDAM, February 10, 2015 – Strengthening a core product line for commercial AV markets, Atlona today introduced its first series of HDMI switchers supporting 4K/UHD video @ 60Hz and featuring advanced configuration and management capabilities required by system integrators. The new UHD-SW-5 Series consists of three, 5x1 4K/UHD HDMI switchers with 10.2 Gbps bandwidth and an internal web server enabling GUI control over EDID, HDCP, and audio settings. All new models are equipped for auto-switching and remote control via IR, IP, or RS232 formats. The series’ top model, the AT-UHD-SW-52ED, offers added outputs for balanced stereo audio, mirrored HDMI, and mirrored HDBaseT with Power over Ethernet for signal transmission up to 100m.

The products, part of the largest launch in Atlona’s history, debuted at ISE 2015, Europe’s largest trade expo devoted to commercial and residential AV and electronic systems. Atlona, based in San Jose, Calif., is exhibiting in Stand 7-P180.

“The UHD-SW-5 Series is a huge leap forward for our HDMI switcher line and is going to change the way many commercial-market integrators, in Europe and globally, view our products,” said Michael Khain, VP Product Development/Engineering. “In addition to supporting 4K/UHD, this is our first HDMI switcher line with EDID and HDCP management and web-enabled control. It dramatically expands the commercial applications for our products.”

All three switchers – models AT-UHD-SW-51, AT-UHD-SW-52, and AT-UHD-SW-52ED – support multi-channel digital audio formats up to Dolby TrueHD and DTS-HD Master Audio. All allow HDCP management for use with compliant and non-compliant devices and are equipped with USB and LAN ports for firmware updating. Like all Atlona products, they carry a 10-year warranty.

close

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.