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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona Unveils Its First HDMI to HDBaseT 4K/UHD Matrix Switchers with HDCP 2.2 Support and Power over Ethernet
Posted on Tuesday, February 10, 2015
New Models Feature Dual Function HDMI Outputs, Cable Runs to 100m, and an Integrated Web Server

AMSTERDAM, February 10, 2015 – Leading off the largest product launch in its history, Silicon Valleybased Atlona introduced its latest and most advanced line of HDMI to HDBaseT matrix switchers, its first capable of handling 4K/UHD video @60Hz with HDCP 2.2 copy protection. The company unveiled two models, the AT-UHD-PRO3-88M 8x8 matrix and the 6x6 AT-UHD-PRO3-66M, with additional new features including 48V Power over Ethernet and extended-length HDBaseT cable runs up to 100 meters.

Designed for professional installation in residential and commercial settings, the new switchers are part of a dozen-product debut for Atlona at ISE 2015, Europe’s largest trade expo for commercial and residential AV and electronic systems. At ISE, Atlona is located in Stand 7-P180.

“Our products have the features dealers need to ensure the systems they design and install are ‘futureproofed’ for 4K/UHD streaming and playback formats,” said Michael Khain, Atlona co-founder and vice president of product development and engineering. “Our previous HDMI to HDBaseT matrixes earned a reputation for fast, reliable HD switching. That performance characteristic won’t change, and the new features we’re adding, like the dual-function HDMI outputs and PoE, enhance the products’ capability in ways that provide real value to integrators and their customers.”

Among their integrator-friendly features, the new models provide HDBaseT outputs for both 70m and 100m cable runs, two HDMI outputs which are independently selectable as a mirrored or matrix output, analog audio de-embedding on multiple sources, EDID communications support, a web-based GUI for matrix configuration, and front panel controls.

Both models offer capability for bidirectional remote control via IP, IR, and RS232 protocols using 3rd party control systems, a popular feature among integrators who want their options open when choosing the best control system for their installation.In addition to supporting state-of-the-market standards for video and content protection, the matrixes are equipped with specialized audio features such as de-embedding of high resolution audio streams with support for signals up to 192kHz/24-bit plus independent control for volume, mute, and 5-band EQ for all de-embedded audio content. Connections to analog audio outputs (unbalanced) are made with captive-screw connectors. Anticipating future software upgrades, Atlona has also equipped the new matrixes with dedicated firmware data ports for IP (RJ45) and USB connection.

Both matrixes are offered in a 2U rack-mountable enclosure with a built-in international power supply. Like all Atlona products, they carry a 10-year warranty. The company said they will ship in the second quarter of the year.

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.