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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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New 4K-Compatible Converter from Atlona Down-Mixes Multi-Channel Dolby and DTS from Digital Sources and Outputs Balanced Analog Audio
Posted on Tuesday, February 10, 2015
Video up to 4K/UHD in Any Resolution Passes through Device to Display

AMSTERDAM, Feb. 10, 2015 -- To simplify the use of HDMI sources such as Blu-ray players and set-top boxes into professional sound systems, Atlona today introduced the industry’s first 4K-compatible converter which extracts and down-mixes Dolby and DTS audio tracks and provides balanced analog audio output in stereo or mono. The new AT-UHD-M2C-BAL, which also features a web-based interface allowing remote control over mode, volume and EQ, processes audio content while allowing 4K/UHD video, in any resolution format, to pass through from the source to a display, extender, switcher, or other component. At ISE, Atlona is located in Stand 7-P180.

“It’s common for pro systems to have an audio source sending an HDMI signal to supply stereo or mono audio for house music or sound reinforcement,” said Bill Schripsema, CTS, Senior Product Manager of the Silicon Valley-based company. “Our new converter with balanced output is the first from any manufacturer that enables 4K/UHD pass-through. For major clients, like conference centers, installing our de-embedding device ensures that rooms equipped for stereo sound will work with 4K sources and be able to display 4K video.”

To meet professional standards, the analog signal output from the converter (+4dBu) is provided via a 5- wire captive-screw connector on the rear panel. Rear panel connections also include ports for IP (RJ45) and RS232, allowing control via third-party systems or its web-based GUI. In addition to volume, audio settings for mute, bass and treble can all be adjusted remotely. Audio on the converter’s HDMI output, also on the rear panel, is configurable to provide either the original multichannel content or the downmixed channels.

The front panel of the AT-UHD-M2C-BAL provides an HDMI jack for source input and a USB jack for installing firmware updates. LEDs indicate the format of the audio source (PCM, Dolby HD, DTS-HD, etc.) The device is HDCP compliant and can be switched on/off for use with non-compliant displays and devices. The device also supports EDID management.

The AT-UHD-M2C-BAL will be available in March. A 5V DC power adapter is included. 
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.