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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona Intros First 4K-Capable Device For Resolving Signal Pass Problems Between Aging HDMI Set-Top Boxes &Newer Displays, Switchers & Other Component
Posted on Monday, June 16, 2014
Atlona Intros First 4K-Capable Device For Resolving Signal Pass Problems Between Aging HDMI Set-Top Boxes &Newer Displays, Switchers & Other Component
Palm-Sized Tester Can Identify Cable Problems as well as Provide Permanent In-line Solution

SAN JOSE, Calif. June 16, 2014 -- Offering AV integrators the industry’s first 4K-capable device for testing and resolving HDMI signal pass problems between sources and displays in the field, Atlona introduced the AT-UHD-SYNC, a palm-sized, USB-powered 4K HDMI Emulator and Tester. The UHD-SYNC can also regenerate the signal from an HDMI 1.2 source, typically a cable set-top box, enabling it to be used with components and displays equipped with newer HDMI 1.3 or 1.4 technology, including Ultra HDTVs. According to the company, it is only device on the market to provide this adaptive technology for UHD displays.

“The UHD-SYNC can be used both to identify and eliminate the signal interoperability problems that commonly pop-up between cable boxes and new TVs, AV receivers and other components,” said Steve Heintz, senior product manager for Atlona. “There are quite literally millions of cable boxes out there equipped with HDMI 1.2 that simply aren’t going to sync with new HDTVs, UHDTVs, or HDMI matrix switchers. In those situations, you can put the UHD-SYNC inline between the source and TV, receiver, or switcher, and that’s your solution. In other situations, the UHD-SYNC is going to tell the installer that all that’s needed is to replace a cable.”

Equipped with LEDs to indicate the presence and state of 5V, hot plug, and HDCP signals, the new UHD-SYNC also has a built-in EDID emulator to ensure the source delivers a suitable signal to the display, even in cases where cable damage or lengthy connections interfere with EDID signals from the display. The emulator provides nine preset modes as well as a learning mode in the event the customer’s display does not conform to one of the presets.

The UHD-SYNC measures less than three inches in width and depth, and less than one inch tall. The USB port allows the device to be powered by another component without an additional power supply or outlet.

“Speaking practically, I’d suggest that every tech always have at least two of these in the truck,” said Heintz. “One for testing, because it’s going to save a lot time and frustration, and another in case it needs to be left behind so the customer can watch the playoff game on his new 70-inch HDTV.”

The UHD-SYNC carries a manufacturer’s suggest retail price of $229.99 and will be available August 1.

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.