Eden Prairie, MN – February 2, 2026 – Williams AV, a global provider of Pro AV assistive communication solutions, has named TRIUS Vertrieb GmbH as its authorized distributor in Germany—an important step in Williams AV’s continued focus on growing and supporting international markets.
TRIUS brings more than 25 years of experience in the German Pro AV market and is known for its knowledgeable team, hands-on approach, and strong relationships with integrators and consultants. Williams AV selected TRIUS in part for its deep experience in many of the markets where Williams AV solutions are most commonly used, including schools and universities, meeting and conference spaces, sports venues, public facilities, houses of worship, museums, and cultural venues.
Through the partnership, TRIUS will represent Williams AV’s full product portfolio, giving partners greater flexibility to address a wide range of assistive communication and enhanced audio needs.
“TRIUS understands the markets we serve and the real-world challenges our partners face,” said Per Persson, Vice President of International Sales & Product Management at Williams AV. “They’re a great fit for us as we continue to invest in our international presence and support our partners locally.”
For TRIUS, Williams AV stood out as a brand that offers more than traditional assistive listening.
“We’ve seen growing demand for solutions that go beyond classic hearing assistance,” said Hubert Dierselhuis, Owner of TRIUS Vertrieb GmbH. “Williams AV gives us the ability to support live language interpretation, guided tours, and enhanced audio experiences across many different applications.”
The partnership also reflects Williams AV’s ongoing commitment to supporting its international partners with dedicated, hands-on resources. The company continues to expand its team of international technical sales managers who work closely with distributors and integrators on system design, applications, and deployment.
This includes our UK-based international technical sales manager for Europe, Julian Young, who supports partners across international markets by providing practical guidance and technical expertise throughout the project lifecycle.
By combining TRIUS’ local market knowledge with Williams AV’s growing international support structure, the partnership is designed to help integrators deliver clear, inclusive, and flexible audio solutions across Germany.
For more information, visit Williams AV.com for more information.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
