London, UK, June 2017: Shure UK showcased its new flagship Axient® Digital wireless microphone system at the Association of British Theatre Technicians' annual show at London's Alexandra Palace earlier this month. As the ABTT show drew to a close on its first day, June 6th, Shure representatives were delighted to learn that the new system had won the ABTT Theatre Award for Sound Product of the Year 2017. Making their choice known, the judges, ABTT CEO Robin Townley and Chairwoman Louise Jeffreys, commented that it was clear Shure had been listening to the opinions of theatre professionals everywhere, and had delivered a high-quality system.
"Stability and flexibility are the keys to this year’s sound product of the year," commented Townley, going on to note that Axient Digital "has been developed with the end user in mind, built upon industry feedback."
Axient Digital, which was launched at NAB earlier this year, replaces Shure's earlier market-leading analogue UHF-R® and Axient® wireless microphone systems, building on their capabilities to create the most advanced wireless platform to date, suited for all professional productions and situations. Catering to evolving customer needs — especially in an environment of continued RF spectrum pressure — Axient Digital provides high-performance RF, command and control, and exceptional audio quality. It’s also scalable; its receiver works with two different transmitter types, the AD and ADX series. The latter product range includes the ADX1M, a unique micro-bodypack with an internal, self-tuning antenna, which addresses many of the key performance compromises of traditional bodypack designs in the theatre market, and was the subject of particular attention from the ABTT judges as they announced the award. Townley and Jeffreys also reserved specific praise for the system's Dante Cue mode, which allows monitoring via the Dante protocol of every Axient Digital channel on the network through a single headphone output.
"Shure is honoured to receive this ABTT award," comments Shure UK Pro Audio Group Manager Tuomo Tolonen. "ABTT is a well-respected and well-attended event amongst UK theatre professionals: an excellent place to connect with the industry's most important people. Attending this year with Axient Digital has been a priority for us since the earliest plans for the system's launch.
"We worked very closely with the professional theatre community when developing this product to understand what the user really wanted. Winning this award reinforces our commitment to listening to our customers."
More information about Axient Digital can be found at: http://www.shure.com/americas/axient-digital/overview
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
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By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
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Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
