Pro AV Catalog
5800 W. Touhy Avenue
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Shure Incorporated

Shure Incorporated is widely acknowledged as the world's leading manufacturer of microphones & audio electronics. Shure’s diverse product line includes world-class wired and wireless microphones, headphones and personal monitor systems; award-winning earphones and headsets; and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Model: ANIUSB-MATRIX

The ANIUSB-MATRIX with Matrix Mixing connects up to 4 Dante channels and one analog output to a room audio/video conferencing system or a PC-based A/V conferencing application via USB connection.
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James Stoffo Selects Shure Wireless for Super Bowl
Posted on Tuesday, February 17, 2015

NILES, Ill., Feb. 17, 2015—As onsite Entertainment RF Engineer for Super Bowl XLIX, James Stoffo was charged with wireless system design and product selection for the wireless systems used in the pregame and halftime entertainment as well as the referee’s microphone and all associated communication systems.

“As a consultant to Professional Wireless and ATK Audiotek, this was my 15th Super Bowl, and probably the most challenging ever,” says Stoffo. “There were over 1,000 active frequencies during the game, mostly media, which is all managed by the NFL. Karl Voss is their lead frequency coordinator, and he does a fantastic job. My responsibility was handling RF down on the field. I did the same thing for the Pro Bowl, the week before in the same venue. Sort of like a live dry run for the Super Bowl, which is really convenient.”

For referee Bill Vinovich’s microphone system, Stoffo selected Shure Axient® wireless. “This year was the first time I was responsible for the referee mics, and I wanted a system that was controllable over the air,” he explains. “That system is in play the whole game, and no one likes hearing dropouts on referee announcements. I’ve heard it a million times while watching football games, and it was not about to happen on my watch. That’s why I wanted Axient.”

Shure Axient uses backchannel communications to enable full remote control of the transmitter. The system also detects oncoming interference and alerts the operator to change frequencies, with alternate frequencies queued up for instant, silent changeover, delivered through Axient Access Points located at the 20 yard lines on both ends of the field. For further protection, the referee was equipped with two Axient bodypack transmitters, each of which had two lavalier microphones for redundancy.

“We did, in fact, have to change the ref’s frequencies multiple times during the game, but no one ever knew, because Axient lets us do that silently and remotely,” reports Stoffo. “We were constantly monitoring his channel, plus, we would get alerts from the Axient system. Because the ref doesn’t speak constantly, we always had time to find the cleanest frequency and make the change.  No one ever had to run out onto the field to change hardware, and everything was seamless.”

Stoffo took a similar approach to the entertainment wireless systems, using Axient handhelds with KSM9 capsules for both pregame performers: John Legend singing “God Bless America” and Idina Menzel’s a cappella rendition of the national anthem. In addition, an Axient bodypack system with WL184 lavalier mic was used on the drill sergeant of the color guard. “The audio quality of the system is outstanding, but the other important aspect was RF performance,” Stoffo says. “Nothing else does what Axient can do.”

Both of the pregame music performances, as well as the entire halftime show, used 11 channels of Shure PSM®1000 in-ear monitor systems – again, at the specific request of Stoffo. The dual antennas and linear amplifier for RF gain control in the bodypack receivers can effectively lower the noise floor, giving the performers a cleaner signal, even in the intense RF field in University of Phoenix Stadium.

“The stage was made entirely of LED light panels, which looked great in terms of visual effects, but creates a lot of stray radiation that is deadly for wireless mics. In addition, the main vocalists were using their personal wireless systems,” explains Stoffo. “To ensure everything sounded great, we required the Shure PSM 1000 for in-ears. The diversity reception is just head-and-shoulders above any alternative. But we didn’t stop there. We also sent techs out on the field with helical antennas pointed at the artists, both to receive their microphone signals and send them their in-ear mixes. We literally did everything in our power to make sure that wireless was never an issue, even when Katy Perry was flying above the stadium.”

Another technique used was to augment the usual UHF communications for the tech crew with the UV-1G, a high-band VHF system by Radio Active Designs (RAD), for whom Stoffo is co-founder and Chief Technology Officer. The preferred headset among the crew was the Shure BRH441M broadcast single-muff model. “You have to use the VHF spectrum in order to get FCC protection in the white spaces database anyway, so it was a perfect fit,” says Stoffo. “We tried several different headsets for the comm systems, and the techs onsite agreed the Shure units sounded and felt the best, so that’s what RAD will be recommending now.”

During the game, Stoffo’s team was constantly watching every frequency for stability. “We re-used frequencies where we could, which gave us some flexibility in terms of backup channels. We monitored on my Rohde & Schwarz precision spectrum analyzer, but also used the Axient Spectrum Manager via Shure Wireless Workbench,” he says. “By the end of the game, Evan Hall, my A2, was finding frequencies faster with the Shure gear than I was with my $25,000 piece of test equipment. I found that to be pretty impressive.”

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.