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Shure Incorporated

Shure Incorporated is widely acknowledged as the world's leading manufacturer of microphones & audio electronics. Shure’s diverse product line includes world-class wired and wireless microphones, headphones and personal monitor systems; award-winning earphones and headsets; and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Model: ANIUSB-MATRIX

The ANIUSB-MATRIX with Matrix Mixing connects up to 4 Dante channels and one analog output to a room audio/video conferencing system or a PC-based A/V conferencing application via USB connection.
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Lenny Kravitz Goes Wireless with Shure Axient®
Posted on Wednesday, January 28, 2015

January 28, 2015

NILES, Ill. Jan. 28, 2015—Throughout his career, Lenny Kravitz has always insisted on accuracy in his guitar tone. “He works hard on getting everything just right, especially his guitar,” says Alex Alvarez, Lenny’s guitar tech of 23 years. “He’s just insistent on his sound, which is why he never went wireless. Every time we would demo something, it would never meet his expectations.”

But all that changed during production rehearsals for Kravitz’s European tour in support of his latest album, Strut. After a demo of multiple high-end wireless systems arranged by Tour Supply, Lenny, Alex, and guitarist Craig Ross agreed that Shure Axient® Wireless Management Network was the one system that could deliver his sonic requirements on stage.

“It started as a conversation with Lenny,” Alex relates. “The subject of wireless guitar came up, and I told him there was a system I wanted him to check out. He said, ‘We’ve been down this road before. I would like to, but you know if it doesn’t sound right, I’m not going to do it.’ So I called Lance at Tour Supply to set up a demo.”

With rehearsals being in Miami, Lance Wascom, CEO of Tour Supply, had two days to set up the requested shootout. “We showed two Shure systems, Axient and ULX-D®, plus two other major brands,” he says. “Everything had to come together quickly and accurately, so I flew to Miami to set up the demo. Being that Lenny and Alex are such great clients, we really wanted to offer every level of support possible.”

Axient was the system that Alex Alvarez had his eye on from the start. “I had heard about it, both from Shure and from other guitar techs,” he notes. “The fact that it can detect interference and change frequencies on its own made it really attractive to me, but I knew that if the sound wasn’t perfect to Lenny’s ears, he would just stick with his cable. But since we already use Shure PSM® 1000 in-ears, I figured it was worth a try.”

The first day of rehearsals, Kravitz was not available, so his longtime guitarist and writing partner, Craig Ross, did the initial testing. “Craig really liked the sound and said, ‘Man, Lenny’s got to approve this.’ So we set up two more units for Lenny to check out the next day, and he was very impressed with both the sound and the technology. It turned out to be an easy decision.”

Asked to comment on his adoption of the Shure Axient guitar system, Lenny Kravitz stated, “After 25 years of resisting wireless systems, I am finally free from my beloved cables without sacrificing the organic tone of my guitar and amplifiers.”

Kravitz ordered three dual-channel Axient systems: two each for himself, Craig Ross, and bassist Gail Ann Dorsey. To fully realize the system’s networking and control capabilities, the band also purchased an AXT6000 Spectrum Manager and ShowLink Access Point.

Being Axient certified, Tour Supply’s Lance Wascom took on the task of educating the production crew on the system’s extensive monitoring, control, and frequency management capabilities. Along with Alex Alvarez, Wascom conferred with monitor engineer Josh Mellottsi on how to best integrate the new systems into the Kravitz backline.

“I love the technology,” says Wascom. “Axient tends to blow people’s minds. To see their reaction as it switches channels by itself, and to see how excited the monitor engineer gets when you coordinate all their frequencies in less than a minute… it’s just a lot of fun! It’s especially gratifying to know that you’re making an impact on the crew’s day-to-day workload. Frequency coordination and monitoring can be time consuming and stressful. Axient automates much of this, which saves time and allows the guys to focus on other tasks. In that sense, Axient can be as much as a ‘win’ for the crew as it is for the band.”

While the three Axient receivers sit in racks atop each of the guitar and bass rigs, the tour’s total wireless package is networked together and operated from Mellottsi’s monitor position. Frequency coordination is handled through Axient Spectrum Manager and Shure’s Wireless Workbench® software. Each day, Mellottsi scans for available frequencies and deploys them through the system.

“Between microphones, in-ears, and now guitars, we have so many frequencies that it’s best to have one person manage it all,” says Alvarez. “Of course, what I like best about Axient is that it always has spare frequencies ready to deploy in case there’s a problem. I remember the first time the system changed frequencies on the fly, and nobody noticed anything on stage. Very awesome.”

Alvarez is also very enthused about Shure’s rechargeable battery system, which is used for the six Axient transmitters as well as the band’s 11 channels of Shure PSM 1000 in-ears. “That’s another huge saving grace,” he enthused. “We get far more time out of a full charge than alkalines, and the system actually monitors remaining life down t

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.