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Shure Incorporated

Shure Incorporated is widely acknowledged as the world's leading manufacturer of microphones & audio electronics. Shure’s diverse product line includes world-class wired and wireless microphones, headphones and personal monitor systems; award-winning earphones and headsets; and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.
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USB Audio Network Interface

Model: ANIUSB-MATRIX

The ANIUSB-MATRIX with Matrix Mixing connects up to 4 Dante channels and one analog output to a room audio/video conferencing system or a PC-based A/V conferencing application via USB connection.
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Shure Introduces New PG ALTA™ Microphone Line
Posted on Thursday, January 22, 2015

January 22, 2015

ANAHEIM, Calif., Jan. 22, 2015—Today Shure Incorporated introduced PG ALTA™ Microphones, a new comprehensive line of entry level microphones that include advanced design features for professional sound at a budget-conscious price. The perfect introduction to Shure engineering excellence, PG ALTA models are the most accessible Shure microphones for elevating sound quality. The complete family includes 14 new products—including vocal and instrument microphones, drum kits, and a studio kit—ideal for small venues, aspiring musicians, and home recording sessions.

“PG ALTA microphones are designed for anyone seeking great sound, durability, and style. They are easy to use and help produce great results across the board,” said Matt Engstrom, Category Director for Wired Products at Shure. “Vocals or instruments, live sound or studio, new form factors – like the side-address PGA181 – and innovative new mounting options, PG ALTA has what you need. The entire line has undergone our rigorous product testing – just like all Shure products – to ensure it performs perfectly, time after time.”

For the first time at this price point, Shure developed a side-address condenser microphone—PGA181 (MAP $99) tailored for smooth reproduction of sound sources. The PGA181 is suited for a wide range of applications, including acoustic and amplified instruments, vocals, and live rehearsal recording and performance.  Shure is also offering gooseneck condenser microphones—PGA98D for drums and PGA98H for horns—both featuring a flexible, discrete design with highly durable construction.

The PG ALTA line features three Drum and Studio Microphone Kit options:

PGADRUMKIT5 includes one PGA52 kick drum microphone, three PGA56 drum microphones, and one PGA57instrument microphone, along with three drum mounts, five XLR-XLR cables, and a carrying case. 

PGADRUMKIT7 includes one PGA52 kick drum microphone, three PGA56 drum microphones, one PGA57 instrument microphone, and two PGA81 instrument microphones, along with three drum mounts, seven XLR-XLR cables, and a carrying case.

PGASTUDIOKIT4 includes one PGA52 drum microphone, one PGA57 instrument microphone, and two PGA181 side-address microphones, along with four XLR-XLR cables, and a carrying case.

These carefully-selected microphone kits ensure a wide variety of flexible solutions for live performance and recording scenarios.

Engstrom added, “We’ve incorporated the latest microphone manufacturing and design technologies into PG ALTA microphones, enabling users to benefit from today’s advancements while enjoying an affordable price.”

The full PG ALTA models and MAP prices (for models with cables) are:

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.