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Polycom® RealPresence® Platform Delivers 3X HD Video Capacity Via Open Standards-Based SVC, and First Multi-Protocol, Integrated Software MCU
Posted on Monday, October 8, 2012
  • Powerful Polycom® RealPresence® Platform enhancements include industry’s first open standards-based SVC (Scalable Video Coding), with 3X HD multipoint video call capacity for greater scalability, dramatically lower TCO, superior performance, and backwards- and forwards-compatibility to protect customer investments—all available through a software update
  • Polycom® RealPresence® Collaboration Server 800s, Virtual Edition, is industry’s first multi-protocol, integrated software MCU that runs on industry-standard servers
  • Polycom extends firewall traversal and security options with Polycom® RealPresence® Access Director™, vastly improving capacity and supported protocols for improved B2B and B2C  connectivity
  • Building on earlier Polycom RealPresence Platform enhancements, including multi-tenancy support and open APIs, service providers can expand VaaS offerings more efficiently at scale
  • In related announcement, Polycom® RealPresence® CloudAXIS™ Suite, an extension of Polycom RealPresence Platform, lets customers extend enterprise-grade video collaboration to users of Skype®, Facebook®, Google Talk™, and business video applications via a browser, for B2B and B2C video conferencing with the highest quality, reliability, and security
Oct 8, 2012, SAN JOSE, Calif. and NEW YORK
 
Polycom, Inc. (Nasdaq: PLCM), the global leader in open standards-based unified communications (UC), today announced significant enhancements to the Polycom® RealPresence® Platform that make it an even more comprehensive and flexible software infrastructure for delivering video collaboration from private, public, and hybrid clouds. The new enhancements also make the RealPresence Platform  more universally accessible by ensuring multi-vendor interoperability, eliminating barriers to access, and bringing down the cost for enterprises to video-enable their organizations and for service providers to extend from Video-as-a-Service (VaaS) to expanded Video Collaboration-as-a-Service (VCaaS) offerings delivered from Polycom-powered clouds.
 
Today, Polycom introduced the industry’s first open standards-based Scalable Video Coding (SVC) protocol, delivering 3X the previous capacity for HD multipoint video calls for greater scalability, dramatically lower TCO, superior performance, and backwards- and forwards-compatibility to protect customer investments. Polycom also today introduced Polycom® RealPresence® Collaboration Server 800s, Virtual Edition, the industry’s first multi-protocol, integrated software MCU that runs on industry-standard servers.
 
In a related announcement, Polycom introduced RealPresence® CloudAXIS™ Suite, an extension of RealPresence Platform that lets customers extend enterprise-grade video collaboration to users of Skype®, Facebook®, Google Talk™, and business video and UC applications via a browser for B2B and B2C video conferencing with the highest quality, reliability, and security. (See related press release.)
 
“At Polycom, we continue to bolster our RealPresence Platform software infrastructure with interoperability enhancements designed to ensure customers are future-proofed and able to quickly leverage trends such as BYOD, mobile computing, and social networking that offer new opportunities to extend enterprise-grade video conferencing to the masses. Polycom is laser-focused on open standards-based interoperability for two key reasons:  first, to protect our customers’ investments and ensure backwards- and forwards-compatibility; second, to remove all impediments that limit the ubiquitous adoption of video collaboration,” said Sudhakar Ramakrishna, president of Products and Services, Polycom. “With today’s announcements, Polycom is delivering several industry firsts, such as the first open standards-based SVC implementation, which boosts multipoint capacity by 3X and works with other popular standards so that customers don’t need to rip and replace their current investments or buy expensive gateways required by competitive SVC offerings. In addition, Polycom is offering the industry’s first multi-protocol, integrated software MCU, RealPresence Collaboration Server 800s, Virtual Edition, which runs on industry-standard servers for greater flexibility and cost savings.”
 
Industry’s First Implementation of Open Standards-Based SVC Boosts Scalability 3X, Delivers Backwards- and Forwards-Compatibility, Dramatically Lowers TCO
Last week Polycom announced support for open standards-based SVC, an extension to AVC (Advanced Video Coding H.264), the standard coding protocol used by most of today’s video conferencing devices.
 
The open standards-based SVC algorithm provides a multi-layered data structure that allows systems to adapt to networks to enhance the resolution, frame rate, and quality of video streams, and increase error resiliency, all without requiring excessive bandwidth or administrative intervention. This includes SVC enabling a video stream to be reduced in size automatically if there is a reduction in throughput (e.g., a connectivity bottleneck), allowing the viewer of a video meeting to keep the connection at a slightly lower resolution instead of getting a pause or a video freeze.
 
Polycom took a rigorous, open standards-based approach to SVC, whereas other SVC implementations have experienced very limited success because they create closed environments that do not work with other vendors’ systems. This requires customers to either purchase expensive gateways or rip and replace their video investments. By providing native interoperability between the new SVC protocol and standards-based protocols such as AVC, the RealPresence Platform bridges “video islands” caused by earlier, closed implementations of SVC. This interoperability protects customer investments through backwards-compatibility with AVC and other protocols and forwards-compatibility with SVC and future open standards-based protocols that may emerge.
 
Polycom’s standards-based SVC implementation is built on a framework developed by the Unified Communications Interoperability Forum (UCI Forum), a non-profit network of technology vendors with a shared vision of UC interoperability, and Polycom is licensing its SVC implementation free of charge to the UCI Forum and others to ensure adoption and industry-wide interoperability.
 
Polycom’s SVC implementation provides significant customer benefits, including 3X HD multi-point video capacity for greater scalability, dramatically lower TCO, and superior performance. Scalability is important to customers as they bring video collaboration to more employees and onto more devices, such as PCs and tablets.
 
“Delivering open standards-based SVC is a bold move for Polycom, and critical for the industry,” said Jim Lundy, CEO and lead analyst at Aragon Research. “While SVC provides significant cost, performance, and scalability benefits to customers, until now it has seen limited success because other SVC protocols are proprietary, creating ‘video islands’ and running up implementation costs for customers.”
 
SVC support is available through software updates to components of the RealPresence® Platform, including RealPresence® Collaboration Server 7.8 and 8.1 (RMX), RealPresence® Resource Manager 7.1, and RealPresence® Vir
Model: Collaboration Server 800s
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.