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Deandra Cassidy and Peggy Crespin of Polycom Named Two of the Power 100 in CRN’s 2016 Women of the Channel
Posted on Wednesday, June 15, 2016

San Jose, Calif. - Jun 15, 2016: 

Polycom, Inc., (NASDAQ: PLCM), announced today that CRN®, a brand of The Channel Company, has named Deandra Cassidy, Director of Global Channel Programs and Peggy Crespin, Director of Channel Sales to its list of the 2016 Power 100, an elite subset of its prestigious annual Women of the Channel list. This list identifies an exclusive group of channel influencers drawn from the larger pool of CRN’s 2016 Women of the Channel: the most powerful women leaders across IT channel organizations whose expertise and vision have positioned their companies for success.

CRN’s editorial team selects the Women of the Channel honorees on the basis of their professional accomplishments, demonstrated expertise and ongoing dedication to the channel. However, only the most influential of the list’s constituents are selected for the Power 100, each singled out for her unique role in the advancement of her own organization and the IT channel at large.

Deandra Cassidy has been invaluable in the creation of Polycom’s new partner program focused on building partner competencies in order for partners to recognize new revenue streams, increased margins, and a greater return on investment. Deandra also supported the creation of Polycom’s new partner locator tool, which is designed to drive demand and new revenue opportunities for those partners who have invested in developing the skills and competencies our customers demand.

Peggy Crespin has worked with Polycom’s key channel partners to build comprehensive business plans that resulted in annual growth for many partner organizations. She also worked with her team to increase alignment between internal sales and partner sales teams through account mapping sessions to identify new customer opportunities.  The team increased both sales and technical competency within the partner community, accelerated pipeline growth via marketing initiatives, and leveraged our distribution model to recruit and develop additional partners.

“These executives have made a lasting mark on our industry—growing and elevating partner programs, leading transitions to new business models and introducing cutting-edge go-to-market strategies, among other remarkable achievements.” said Robert Faletra, CEO, The Channel Company. “We congratulate all the 2016 Women of the Channel and celebrate their singular contributions to the advancement of the channel ecosystem.”

“Both Deandra and Peggy have been instrumental in the growth and maintenance of Polycom’s partner relationships,” said Chris Jones, President, Americas Sales, Polycom. “Initiatives led by these outstanding leaders have generated great results for both Polycom and our partners.”

The 2016 Women of the Channel and Power 100 lists will be featured in the June issue of CRN Magazine and online at www.CRN.com/wotc2016.

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.