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Jabra

Jabra is a leader in engineering communications and sound solutions – innovating to empower both consumers and businesses. Through sound and video, we help transform lives. Jabra engineering excellence leads the way, building on 150 years of pioneering work. This allows us to create integrated headsets and video communications tools that help professionals work more productively.

Model: Evolve3 85

Whether you’re taking calls on a busy commute or finding focus in a buzzing office, Evolve3 85 is the best headset for modern work. Perfect voice clarity anywhere. Noise cancellation that adapts in re
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Room for More Choice: Why Jabra is Evolving to Tiered Services in 2026
Posted on Wednesday, January 28, 2026
Room for More Choice: Why Jabra is Evolving to Tiered Services in 2026

Tired of piecing together separate warranties and support plans? Get ready for a simpler, smarter way to manage your Jabra solutions. Major enhancements are arriving later this year, designed to streamline your experience and empower our partners. But first, let’s look at why we’re making this evolution. 

What We Have Today 

Jabra offers a range of extended warranty and enhanced support, but we recognize that navigating how to access them isn’t always straight forward, with each often existing as separate offerings and SKUs. 

In addition, every Jabra hardware purchase includes access to our web-based management platform, Jabra Plus. While each component is valuable, they’ve been operating independently, making it harder for our customers to access support when you need it most 

We recognized the opportunity to do better, to bring things together in a way that just makes sense

Why Tiered Services? 

We’re moving to a tiered model that bundles support, premium features, and service access into clear, value-based packages. Think: Bronze, Silver, Gold, each with increasing levels of coverage and capability. It’s like picking the perfect coffee for your morning. 

This shift solves three key challenges: 

  1. Clarity – No more guessing games. Each tier is transparent, easy to compare, and clearly outlines what you get. 
  1. Scalability – As our portfolio grows, these tiers allow us to scale support and features without reinventing the wheel, ensuring we’re always ready for what’s next. 
  1. Value Alignment – Users get more of what they truly need, and partners can confidently upsell knowing they’re offering tailor-made solutions. 

What’s Changing with Jabra Plus? 

Today, Jabra Plus gives users powerful tools to manage their hardware—at no extra cost. It’s a solid foundation, and we’re pleased to confirm that all basic existing Jabra Plus functionalities will remain free. 

However, in 2026, the platform will expand significantly with exciting new premium features like advanced analytics, remote fleet management, and deeper integrations. These advanced capabilities will be exclusive to our new tiered service bundles, giving users the option to unlock even more functionality based on their specific needs and desired level of support, alongside their warranty and enhanced support. 

 This evolution will provide optional pathways to unlock even greater, specialized functionality for those who require it. We believe in offering more to those who seek advanced solutions, while ensuring core tools remain accessible to all. 

One Portal. One View. Total Control. 

With the launch of tiered services, we will be introducing a centralized Service portal which will be a single intuitive place where customers can: 

  • View their service tier and entitlements at a glance. 
  • Access warranty and support tools without a hitch. 
  • Discover and activate premium Jabra Plus features seamlessly. 
  • Understand exactly what they’ve purchased without digging through old emails or playing phone tag with their sales rep.  

It’s all about transparency and control, putting the power right where it belongs: in your hands. Whether you’re an IT admin managing hundreds of devices or a channel partner supporting multiple clients, the portal gives you the clarity and confidence to act fast.

What’s In It for End Users? 

  • Faster access to premium support when it matters most. 
  • Features that perfectly match their usage level – no more, no less. 
  • A single, predictable experience; goodbye to juggling warranties and add-ons! 

What’s In It for Channel Partners? 

  • Easier positioning and selling, making your job a little lighter. 
  • Clear upgrade paths that make sense for your customers’ growth. 
  • Stronger alignment with customer needs and budgets, fostering deeper trust. 

Why Talk About This Now? 

We’re kicking off early conversations to help Jabra customers and partners prepare for what’s coming. This is your heads-up: tiered services are on the horizon, and we’ll be sharing updates, previews, and enablement tools throughout the year. 

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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.