Settlement Underscores Epson’s Commitment to Internationally Accepted, Industry-Wide Standards to Help Consumers Make Informed Purchasing Decisions
LOS ALAMITOS, Calif. – July 18, 2024 – Epson today announced it has reached a settlement with Formovie Tech, a Mi ecosystem company jointly established by Appotronics Corporation and Xiaomi Technology, for its recent lawsuit highlighting deceptive advertising practices. Formovie will correct previously misstated white brightness specifications worldwide for the Formovie Theater, reducing 2,800 lumens down to 1,800 lumens, and the Formovie P1, reducing 800 lumens down to 250 lumens, to reflect accurate brightness claims. Moving forward Formovie will use ISO 21118 the internationally recognized standard for measuring a projector’s White Brightness. White Brightness measured in lumens using ISO 21118 is a critically important specification relied on by consumers when making a projector buying decision.
“When projector brands use the same, internationally developed and published standards, it protects consumers and establishes trust within the industry,” said Mike Isgrig, vice president, consumer sales and marketing, Epson America. “Formovie’s commitment to use internationally published and accepted standards (such as ISO 21118 for white brightness) moving forward for their entire product line will provide accurate white brightness information for consumers.
The initial complaint against Formovie was made as part of Epson’s ongoing efforts to ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The corrected specifications are now accurate white brightness claims, benefiting consumers, the retail channel, and the larger industry.
Unfortunately, there has been an influx of projector brands that are clearly providing misleading brightness claims. Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens,” or “Lamp Brightness” that fail to follow standardized methodology and therefore materially impacts a consumer’s ability to compare performance of projectors, especially when shopping on Amazon and other online marketplaces.
Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness is defined. The ISO standard that defines projector white brightness is ISO 21118. In addition, the U.S. member body for ISO – ANSI (American National Standards Institute) – has adopted ISO 21118, underscoring ISO 21118 as the industry standard for white brightness. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
