Partnership Underscores Epson and Shakira’s Joint Passion for Innovation, Creativity and Entertainment
LOS ALAMITOS, Calif., USA. – Oct. 26, 2023 – Today, Epson America, Inc., a worldwide technology leader, announced global icon Shakira as its brand ambassador for Epson Latin America. Shakira, who embodies a vibrant culture boasting a zeal for life and creativity, is the new face for Epson’s innovative technology solutions.
As a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, Shakira is always creating new opportunities and tackling each new creative project with bold ideas. The multi-year partnership will focus on enriching and simplifying people’s lives through Epson’s technology solutions for home and business. Epson will roll out a series of original campaigns in Latin America featuring Shakira as its ambassador across several communication channels and social media.
"I admire companies that open doors for others to find their voice and be the architects of their own futures," said Shakira. "I'm happy to partner with a brand like Epson that enriches lives with innovative technologies that help individuals and businesses be more creative, communicate better and see their visions come to life."
As a cultural influencer and change trailblazer, the Colombian singer and songwriter’s commitment to improving access to education for children in underprivileged communities reflects Epson’s purpose to enhance lives and help create a better world through efficient, compact and precise innovation. Together, Epson and Shakira aspire to be an engine of positive change and creative inspiration.
"Shakira is an icon of creativity with unsurpassed passion for the people of Latin America," said Keith Kratzberg, President and CEO at Epson America. "She projects originality and brilliance – cornerstone values for Epson – and our partnership will inspire consumers and businesses alike to turn their ideas into reality."
For more information on this exciting collaboration, please visit latin.epson.com/shakira.
About Shakira
Shakira is a Colombian singer-songwriter and multi-GRAMMY® award winner. She has sold over 95 million records worldwide and has won numerous awards including three GRAMMYs®, twelve Latin GRAMMYs®, and multiple World Music Awards, American Music Awards and Billboard Music Awards, to name a few. She is one of the most-viewed female artist, and one of the top-10 artists overall of all time on YouTube with over 20 billion cumulative views, and the most-streamed female Latin artist of all time on Spotify. Shakira’s last album "El Dorado" ranked #1 on iTunes in 37 Countries, won Best Pop Vocal Album at the 2017 Latin GRAMMY® Awards, and Best Latin Pop Album at the 2018 GRAMMY® Awards. With over 10 billion streams, it is one of the most-streamed female albums of all time. Her single "Monotonía," featuring Ozuna, broke records becoming the biggest Spanish language debut of 2022, the biggest solo female debut on YouTube and the biggest debut of her career. Upon its release, the video was #1 trending on YouTube, both globally and in over 20 countries on the YouTube Music chart. It also continues to be #1 on Billboard's Latin Airplay and Tropical Airplay charts. In September, Shakira received the MTV Michael Jackson Video Vanguard Award at the MTV Video Music Awards, and in honor of her award put on a breathtaking performance of her greatest hits.
In 24 hours, Shakira’s latest release, "SHAKIRA || BZRP Music Sessions #53" made history both on Spotify with over 14 million streams and on YouTube with over 52 million views. The song debuted at #9 on the Billboard Hot 100 is another historic moment for Shakira as she is the first solo woman to reach the Top 10 on the chart with a song recorded in Spanish. It is also the Spanish language song with most streams in a single day in Spotify history. She has also broken the all-time record for most monthly listeners for a Latin artist in Spotify history! BZRP Music Sessions #53 became the fastest Latin song to reach 100 million streams and debuted #12 on the Billboard charts. She is currently recording her next studio album.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
