Leveraging the Power of Projection to Offer Personalized, Memorable Shopping Experiences
LOS ALAMITOS, Calif. – June 29, 2022 – Retailers today are tasked with creating engaging and entertaining shopping, as customers desire more memorable events and experiences. Many retailers have turned to experiential digital signage to provide interactive, dynamic and eye-catching moments that heighten shoppers' experiences and ultimately drive an increase in sales. Lighter, smaller and brighter, laser projectors today are adapting and innovating with new technology to meet the demand of elevating retail stores and spaces to better enhance the overall shopping experience and make it more personal, unique and interactive.
Dallas-based Glass-Media, helps brands enhance customer experiences by transforming retail environments through proprietary, projection-based illuminations. CEO and founder of Glass-Media, Inc. Daniel Black notes, "In addition to significant improvements in the product development roadmaps from leading OEMs coupled with the plethora of emerging display technologies, we're seeing a rather prompt and exciting shift towards new and improved techniques in content creation, such as anamorphic 3D optical illusions, pixel mapping and holographic animations."
Following are a few considerations and insights for creating one-of-a-kind experiences with dynamic, eye-catching displays that can elevate a brand, drive customer engagement and increase sales:
"Consumers today seek interactivity that elevates their shopping trips by what they feel, hear, see, smell, and touch," said Remi Del Mar, product manager, Epson America, Inc. "Projected digital signage solutions continue to innovate and offer impressive tools for integrating creativity and adding personalization as more retailers look to evolve the shopping experience for their customers."
From compact PowerLite® solutions with several lens options to the unique spotlight form factor LightScene®, Epson offers a range of powerful, flexible digital signage projectors that deliver sharp, true-to-life images for small or large applications. Powered by a virtually maintenance-free, 20,000-hour laser light source with no lamps to replace,1 Epson's expansive lineup of projectors for digital signage come with a suite of innovative software tools for content management and remote control, enabling retailers to create engaging, captivating experiences that enhance customer service, improve operational efficiency, deliver impromptu wayfinding, and much more.
For more information on elevating immersive retail shopping experiences with Epson projectors for digital signage, visit www.epson.com/digitalsignage.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
