MASARY Studios' "Massively Distributed" Installation Leverages Epson Pro L Laser Solutions to Project Bright Visuals on Buildings
LOS ALAMITOS, Calif. – Nov. 5, 2020 – As cities, festivals and museums look for safe and exciting ways to foster community engagement, Canal Convergence | Water + Art + Light, Scottsdale Public Art's annual art experience, is at the forefront of reconnecting residents with the city. Illuminating the streets of Scottsdale, Ariz. from Nov. 6-15, Canal Convergence alumni MASARY Studios will bring its community-driven public art expression "Massively Distributed" (MD) to life with enchanting, light-based artwork using high-performance Epson laser projectors.
MASARY Studios worked with the Scottsdale Public Art media team to capture audio and visual samples from Scottsdale for a creative palette that drives the web-based app instrument and public art installation. Accessible across laptops, tablets and smartphones, MD encourages the public to find joy in creativity by submitting compositions from the site-specific media instrument for inclusion in the large-scale projection mapped installations. MD will play back the "meta-compositions" through the video projections and professional sound systems, displaying the public's submissions alongside those of their neighbors, other community members and even others from across the world.
"Canal Convergence is proud to present the engaging audio-visual installation 'Massively Distributed' by MASARY Studios in a safe and socially-distanced format," said Jennifer Gill, public art manager, Canal Convergence. "Crowd-sourced from a web-based app created by MASARY Studios, using the sights and sounds of Scottsdale, Epson projectors are central in our effort to make this project accessible to many people as they safely enjoy the work."
"Massively Distributed" will be presented in three prominent locations throughout Old Town Scottsdale. Each location will use two Epson Pro L1755U projectors along with a variety of compatible Epson lenses to display artwork onto a building facade. MASARY Studios will use LANG frames to stack the two 15,000 lumen1 Epson projectors to display double the light output. Stacking allows for a more compact, efficient installation that can be powered from standard 120V sources. Using the Epson projectors' built-in tools, MASARY Studios will blend images to create one seamless large-scale work of art.
"We hope to reconnect people with one another, as well as with the cities they live in, through our 'Massively Distributed' project at Canal Convergence this year," said Sam Okerstrom-Lang, media artist, founder and principal, MASARY Studios. "MD expands from samples of the Arizona landscape, to the palm of your hand when interacting, and then ultimately the scale of buildings through public video projection. The Epson projectors made life so much easier for setup, allowing us to converge images and create massive, bright pieces of art that pop beautifully to make our artistic vision really come into full picture for the public."
Canal Convergence will take place Nov. 6-15 with artwork throughout Old Town Scottsdale and the Arizona Canal at the Scottsdale Waterfront. The annual art experience is free for the public to attend and offers livestreamed performances as well as in-person events held at the Scottsdale Center for Performing Arts.
"We continue to be amazed by artists and their ability to unleash creativity using projection," said Ramzi Shakra, product manager, large-venue projectors, Epson America. "At a time when people crave in-person experiences, 'Massively Distributed' offers a unique way for people to reconnect with their city and express creativity through safe interactions with the artwork they are viewing."
For additional information and hours, visit www.canalconvergence.com/2020-overview/.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
