Elite Screens, Inc. an innovative company that specializes in quality projection screens, today announced the opening of its new regional office in Mexico. “We have had a growing customer base in Latin America for a long time now and opening this office demonstrates our commitment to this region.” said Dave Rodgers, Marketing Manager for Elite Screens. “It is our honor to have Karla head up the office. Her expertise and customer familiarity in this market coupled with her knowledge of sales and marketing are great assets to our sales team.”
Elite Screens is opening a new satellite office in Mexico City to accommodate its growing customer base in Latin America. It is essential to have an experienced and capable person who is willing to work closely with our customers so as to solidify a strong business rapport in order to succeed in this market. Fortunately, Elite’s newest team member has all these qualities. Heading up the Mexico location is industry expert Karla Leon.
Karla has a Communications Science Degree from the Instituto Tecnologico y de Estudios Superiores de Monterrey and has since then acquired over 10 years in sales and marketing with nearly 5 spent in AV technologies. She has extensive experience through CEDIA, InfoComm International, and has played a key role in the exponential growth of Tecnomultimedia. In addition to AV, her experience also includes the Latin American Consumer Electronics (CE) market and digital signage channels of which all were developed through her comprehensive efforts in Public Relations, Training/Certifying, Branding and Target Market Development. Currently, she has made great strides in the Hospitality market with a strong emphasis on Health Services and Hotels. Karla is the ideal candidate for this position and is now eagerly pursuing this new chapter for both her career and for Elite Screens. We look forward to her continued success.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
