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Crimson AV

1854 Elmdale
Glenview, IL 60026
United States
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HomeTechTell Review: Crimson AV Pocket eAzl Folding iPad/Tablet/E-Reader Stand
Posted on Friday, April 20, 2012
HomeTechTell Review: Crimson AV Pocket eAzl Folding iPad/Tablet/E-Reader Stand
by Dennis Burger on April 20, 2012 at 5:26 pm
 
The little Pocket-eAzl from Crimson AV is a curious little contraption—the sort of thing you see on the web and think “I need that!” then get it home, open it up, and think, “Okay, why did I need this?” and then, a few weeks later, realize it’s sort of wormed its way into your life such that you almost take it for granted.
 
And folded up, it’s such an itty bitty thing that, quite frankly, it’s easy to take for granted. That’s actually one of the Pocket-eAzl’s strongest selling points: it’s so compact, so durable, so easy to simply slip into your pocket, that even if you don’t find yourself needing it on a regular basis, it’s always there when you do.
 
Let’s not get ahead of ourselves, though. What, exactly, is this thing? Simply put (because it’s such a simple device that simply is the only way to put it), the Pocket-eAzl is a foldable, compact, easel for your iPad or other brand of tablet or reader.
 
This intro video pretty much sums it up, actually:
What the video doesn’t convey, though, is how incredibly well-built the Pocket-eAzl is. Its mix of metal and translucent rubber doesn’t necessarily mimic Apple’s aesthetic, but nonetheless fits well with it, in a sort of ultra-clean industrial way. It comes with a handy cloth carrying case for those time when you do stick it in your pocket (which is where it frankly spends most of its time with me). And even its littlest parts feel like they could stand up to just about any reasonable amount of wear and tear.
 
You may be asking yourself, “Why do I need an easel for my iPad (or other brand of tablet)?” You may not. For me, though, it’s come in really handy when sharing my photography with groups of friends on the iPad, as well as for sketching and gaming when I’m lying in bed on my tummy. I haven’t had the chance to use it on a plane yet (and I’m not looking forward to getting something that looks a bit like a Leatherman past TSA, to be honest), but I can see it being a benefit there, too.
 
The Pocket-eAzl’s joints are also very easy to manipulate, but provide enough resistance to stay in place in all sorts of positions in between the official two that Crimson touts. And I’ve found it to work just as well with my bulky leather iPad case as it claims to with the official Smart Cover. (And yes, said bulky leather case does come with a flippy-foldy built-in easel of sorts, but it only works in landscape mode, which gets frustrating at times, especially when I’m playing DrawSomething for long stretches.)
 
All in all, this little thing is kinda awesome. I won’t go so far it’ll change your life, or even necessarily the way you use you iPad. (Okay, maybe the latter, even if just a little.) But it’s there when I need it, it’s not when I don’t, and it feels so solidly built that I don’t see myself needing to replace it for at least another iPad or two. But if for some reason it ever goes kaput, I have a sneaking suspicion I will. Replace it, that is. Because I never would have thought I’d need it. But now I sort of don’t want to live without it.
Related Products
Pocket-eAzl Folding iPad/Tablet/E-Reader stand
Model: EAZL
Related Videos
Crimson AV - Pocket Eazl Stand Intro-L
Date: Dec 30, 2011
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.