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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona® Now Shipping AT-HDDA-2 and AT-HDDA-4 Distribution Amplifiers
Posted on Tuesday, August 20, 2013
For Commercial Applications, Two- and Four-Zone Amplifiers are Among the First in the Industry to Support Ultra HD (4Kx2K) Resolution
 
SAN JOSE, Calif. — Aug. 20, 2013 — Atlona®, a leading digital connectivity solutions provider, today announced that its AT-HDDA-2 (1x2) and AT-HDDA-4 (1x4) HDMI® distribution amplifiers are now shipping. Among the industry's first such devices to support Ultra HD (4Kx2K), the highest resolution currently available, the AT-HDDA-2 and AT-HDDA-4 extend HDMI sources to two or four zones, respectively, for commercial applications. 
 
The AT-HDDA-2 and AT-HDDA-4 distribution amplifiers are ideal for small- and medium-sized TV showroom and digital signage applications that utilize cutting-edge Ultra HD resolution. For larger settings, up to eight HDDA units can be cascaded. In addition to their high-resolution capabilities, the distribution amplifiers support all lossy and lossless audio formats up to Dolby® TrueHD and DTS-HD Master Audio™, and 3D up to 48-bit deep color. 
 
Featuring advanced EDID management, the units learn reference EDID from the first connected output display and mirror it to all outputs, ensuring a reliable and uninterrupted AV signal. The AT-HDDA-2 and AT-HDDA-4 feature locking HDMI ports, link status LEDs for sources and outputs, and mini USB ports for easy firmware updates in the field. Easy to install, the AT-HDDA-2 features Velcro strips for shelf mounting and a captive screw power termination to reduce wiring and provide more reliable connections. The AT-HDDA-4 ships with dual-purpose wall/rackmount ears.
 
"The industry has been waiting for an HDMI distribution amplifier that supports Ultra HD, and we are excited to say that it's here and now available. The first products in our new HDDA family, the AT-HDDA-2 and AT-HDDA-4, are the perfect solution for reliably distributing video in the most vivid detail possible for commercial applications with multiple zones," said Steve Heintz, senior product manager, Atlona. "To meet the needs of applications requiring distribution over greater distances and the routing of different sources, the units are also compatible with our HDBaseT extender and distribution amplifier families, and our HDMI-to-HDMI matrix switchers."
 
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.