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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona® Now Shipping New Family of HDBaseT™ Extenders
Posted on Thursday, June 27, 2013
SAN JOSE, Calif. — June 27, 2013 — Atlona®, a leading digital connectivity solutions provider, today announced that the company is now shipping its new family of HDBaseT™ solutions. Designed to provide the ultimate in HD connectivity to both residential and commercial applications over a common connector cable, the HDBaseT extender family offers higher resolutions at longer distances, Power over Category cable (PoCc), and multiple control options. A variety of form factors and connectors are available to meet the exact needs of any installation. 
 
The new extender family is comprised of the following solutions: RSNET for longer distances and complete control; ROADNET for rental and staging applications; and DVI RSNET for electronics with DVI connectors. Also available are Wall Plate (WP) applications in both U.S. and U.K. form factor extenders for use behind displays. In addition, IR is available for applications that require only IR control and HD is provided for applications that rely on local control. All units are compatible with Atlona PRO3HD matrix switchers and HDCAT distribution amplifiers.
 
“Our new HDBaseT family of extenders brings our customers the flexibility, performance capabilities, and durability to handle today’s most ambitious HD installations,” said Steve Heintz, senior product manager, Atlona. “The HDBaseT DVI receiver and transmitter ensure that connections are never compromised, while our recently-released ROADNET transmitter and receiver are built to withstand the rigors of today’s temporary rental and staging applications. When combined with PoCc technology, RS-232, bidirectional IR, and Ethernet pass-through, our new HDBaseT units provide more simplicity, control, and security to a wide range of HD applications.”
 
Engineered especially for high-resolution, HDMI®-compatible electronics, the AT-DVIRX-RSNET HDBaseT RX DVI receiver features DVI connectors instead of HDMI connectors to take advantage of the connector retention screws demanded by many applications. Ideal for electronics such as those used in sensitive medical applications, the unit also provides HDMI transmission for embedded audio when supported by both sources and displays. When paired with the AT-DVITX-RSNET HDBaseT TX DVI transmitter, installers obtain easy interoperability with third-party controls, resulting in hassle-free compatibility with all major systems. For added convenience, the unit’s Ethernet channel can also be used with any LAN connection.
 
Atlona’s HDBaseT AT-HDTX-ROADNET transmitter and AT-HDRX-ROADNET receiver are the only units on the market with extra-robust Neutrik® EtherCON RJ45 connectors to withstand the demands of live performances and temporary installations over long distances. Their quick-connect power supply allows for faster setups and breakdowns, enabling more efficient workflows for installers. Atlona’s new HDBaseT products also support Ultra HD (4Kx2K) resolutions, provide RS-232 support, feature IR control at distances of up to 328 feet, and are equipped with PoCc for simpler provision of power and signal strength.
 
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.