Pro AV Catalog

Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
Project List
Atlona® to Showcase New HDBaseT™ Product Lines in BTX Technologies’ Booth at InfoComm 2013
Posted on Wednesday, June 5, 2013
SAN JOSE, Calif. — June 5, 2013 — Atlona®, a leading digital connectivity solutions provider, today announced that the company will be showcasing its latest HDBaseT™ product lines for commercial AV installations at InfoComm 2013 in BTX Technologies’ booth 3759. On display will be the company’s new matrix switchers, distribution amplifiers, and extenders, which simplify the transition from analog to digital sources in schools and corporate environments. 
 
Atlona products in BTX’s booth include the PRO3HD44M HDMI® input matrix switcher, which uses HDBaseT technology to extend HDMI outputs up to 230 feet (70 m). By using Power over Category cable (PoCc), compatible remote receivers no longer require a separate power supply, further simplifying installations. The unit offers full control of connected devices via serial RS-232 or IR remote control without any additional cables. The switchers can also be controlled via TCP/IP, RS-232, and front panel displays. S/PDIF outputs allow audio distribution to zone amplifiers and a USB port is included to simplify firmware updates from the field.
 
Also on display will be the Atlona AT-HDCAT-8ED distribution amplifier featuring two auto-switched HDMI inputs and an HDMI output for cascading or local monitoring. For commercial applications, the amplifier’s balanced analog audio outputs with captive-screw terminals enable more secure connections. The unit also offers EDID management for monitor compatibility, a USB firmware update port, and PoCc compatibility to eliminate the need for separate power supplies from receivers. In addition, the AT-HDCAT-8ED extends eight outputs up to 328 feet (100 m) over a single category cable — enabling the ability to send single sources to multiple displays.
 
“At InfoComm, BTX will showcase a number of must-see Atlona solutions, including our latest HDBaseT products specifically designed to help commercial AV installers meet the industry’s most demanding digital connectivity requirements,” said Bill Schripsema (CTS®), commercial product manager, Atlona. “With the BTX staff’s deep knowledge of HDBaseT, our presence at the company’s booth will bring more value to our customers at the show.”
 
“Attendees at this year’s InfoComm will have the opportunity to see an assortment of amazing, award-winning solutions available through BTX,” said Kim Robbins, senior marketing manager of BTX Technologies. “At BTX, we look forward to offering our technical expertise and deep product knowledge to our customers as we highlight Atlona’s new HDBaseT matrix switchers, distribution amplifiers, and extenders in our booth 3759.”
 
close

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.