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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona® Now Shipping HDMI® Extenders Featuring HDBaseT™ Technology and RS-232 Control
Posted on Monday, March 11, 2013
Extenders Send AV, IR, RS-232 Control, and PoCc at Resolutions up to 4Kx2K
 
SAN JOSE, Calif. — March 11, 2013 — Atlona® today announced that the company is now shipping its latest HDMI® extenders featuring HDBaseT™ technology. Specifically engineered for maximum HDBaseT performance, the extenders provide reliable signal transmission to a distance of up to 328 feet (100 meters). Both the AT-HDTX-RSNET transmitter and AT-HDRX-RSNET receiver also provide bidirectional control with Ethernet, RS-232, and IR remote control for compatibility with third-party control systems. By using Power over Category cable (PoCc), AV, IR, RS-232, and power can be sent over a single category cable, eliminating the need for receiver power supplies. 
 
The new RSNET family of HDMI extenders features locking HDMI ports, USB ports for in-field firmware updates, and captive screw connectors for IR, RS-232, and RJ45 Ethernet connectors. Resolutions up to UltraHD (4Kx2K) and CEC pass-through are also supported by the devices. Along with 3D, the RSNET family transmits all embedded audio signals including Dolby® TrueHD and DTS-HD Master Audio™. Convenient captive-screw terminations for control and power (24 vdc on HDTX and PoCc on HDRX) offer more reliable connections and help reduce wire bundles for cleaner-looking racks. For easy installation, the extenders are also available with dual-purpose rack and wall-mount ears. 
 
“Our new HDBaseT extenders are our most powerful, adaptable, and compatible extenders,” said Steve Heintz, senior product manager, Atlona. “They can be used with all of Atlona’s new HDMI matrix switchers and distribution amplifiers and can easily extend 4Kx2K resolutions up to 328 feet with bidirectional Ethernet pass-through, RS-232, and IR connections. This combination of flexibility and control make these units perfectly suited for a variety of light commercial installations.”
 
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.