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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona® Partners With AVProAlliance.com
Posted on Monday, May 13, 2013
Companies Announce Distribution Agreement and Joint Training Session
 
SAN JOSE, Calif. — May 13, 2013 — Atlona®, a leading digital connectivity solutions provider, today announced the appointment of AVProAlliance.com, an expert service group led by experienced AV professionals, as a national distributor for its full line of connectivity products including the company’s latest HDBaseT™ matrix switchers and extenders. AVProAlliance.com will also support Atlona as it targets the residential custom integrator markets and video collaboration businesses. In addition, two companies will copresent a session with Quantum Data during the AVPro Advanced Fundamentals in Audio and Video training tour. 
 
Staffed with professional sales engineers with over 100 years of combined experience, AVProAlliance.com supports professional AV integrators with unique products for testing and integration of AV components including video generators, color analyzers, acoustic analyzers, and signal processors. The company also coordinates trainings for the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA) and provides service and information to more than 10,000 certified integrators via newsletters, blogs, and the group’s unique “Ask a Pro” service. 
 
“With its knowledge, experience, and work ethic, AVProAlliance.com has become a premier player in the provision of AV-related services and expertise,” said Joel Silver, founder of the Imaging Science Foundation. “We have worked exclusively with the group for the past 15 years in support of ISF Certification programs and can attest to its high standard for quality and excellence. AVProAlliance.com is perfectly suited for a partnership with Atlona.” 
 
AVProAlliance.com will carry Atlona’s entire range connectivity products, including its latest HDBaseT matrix switchers and extenders, which reliably route inputs to outputs to enable users to view several sources simultaneously. The devices also facilitate multiroom distribution by allowing for easy customization, while Power over Category cable (PoCc) connectivity further simplifies installation processes. The companies will discuss Atlona’s latest technology in joint training sessions titled “Extending, Splitting, and Connecting in the Digital Age” starting May 14 in Kitchener, Ontario, then visit various locations in the United States, ending on Aug. 6 in Seattle. Topics will include HDMI®, EDID, HDCP, and integration methods for long-distance deployments at multiple points. 
 
“Our new partnership with AVProAlliance.com will bring more value to our continuously expanding network of distributors, allow us to reach new integrators, and provide higher levels of service in new areas,” said Mike Grubb, senior sales manager, Atlona America. “The collaboration will also enable us to create engaging training sessions and develop product introduction initiatives that give Atlona a more strategic approach towards the integration channel. This will ultimately lead to better service for our customer base and enhanced information on how our products can be applied to the industry’s most demanding digital connectivity requirements.”
 
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.