Pro AV Catalog

Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona Adds Two Models to its Line of 4K/UHD HDMI to HDBaseT Matrix Switchers
Posted on Wednesday, June 17, 2015
ORLANDO, Fla. June 17, 2015 – Expanding its UHD-PRO3 series of dual-distance HDMI to HDBaseT matrix switchers, Atlona today introduced the AT-UHD-PRO3-1616M 16X16 matrix and the 4X4 ATUHD-PRO3-44M, two new switchers equipped to handle 4K/UHD @60 Hz with Power over Ethernet and HDCP 2.2 copy protection. Like the rest of the UHD-PRO3 line, both new matrix switchers are designed for use in multi-zone applications and home AV systems with distributed audio systems. The new matrix switchers are part of Atlona’s second major product launch of the year, making 2015 the company’s most ambitious year to date. Atlona, a Silicon Valley-based company is exhibiting in booth 1569 at InfoComm.

“The UHD-PRO3 series has been extremely well-received among our customer base. These two new matrixes will add versatility to the line and offer a valuable feature set not seen elsewhere within the industry,” said Steve Heintz, senior product manager at Atlona. “The combination of HDCP 2.2 compliance, PoE, and multiple channels of audio de-embedding provides a tremendous amount of flexibility and convenience for our partners.”

Among their integrator-friendly features, the new models feature both extended (328 feet) and long (230 feet) distance HDBaseT transmission over a single category cable, bidirectional extension of both RS-232 and IR control, 3D pass-through, GUI-based configuration, and support EDID communication. Both models are equipped with HDBaseT outputs, the AT-UHD-PRO3-1616M with 16 and the AT-UHDPRO3-44M with 4 outputs, for dual-distance transmission of AV, control, and power signals to meet installation and budget needs. The AT-UHD-PRO3-1616M features four HDMI outputs and the AT-UHDPRO3-44M has one HDMI output with independently selectable mirror and matrix modes to provide output flexibility.

Offering professional audio capabilities, both models feature audio de-embedding with stereo, line level audio break out with volume, mute, and 5-band EQ on captive screw connectors for 12 output zones for the PRO3-1616M and three output zones for the PRO3-44M. The matrixes support digital audio signals up to 192 kHz/24-bits. 

To reduce integration time and cost, both matrix switchers offer TCP/IP, RS-232, and IR control and are compatible with all 3rd party control systems. And for ease of operations, the matrix switchers feature OLED displays for status reporting, field updatable firmware via IP, and an integrated web server for management of settings and configuration via a tablet, smart phone, or PC.

The AT-UHD-PRO3-1616M features a 2U, rack-mountable enclosure, while the AT-UHD-PRO3-44M features a 1U, rack-mountable enclosure. Both have an internal, international power supply and come with an IR hand held remote.

The matrixes will be available in Q3. And like all Atlona products, they carry the company’s awardwinning 10 year warranty. 
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Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.