SAP is a global innovator in enterprise applications and business AI, helping organizations elevate their most critical operations into engines of performance and progress. With more than 50 years of leadership and a worldwide team of over 105,000 employees, SAP empowers companies to run smarter, adapt faster, and grow more sustainably.
The challenge
The SAP Finland headquarters previously relied on traditional meeting rooms for everything from routine discussions to high-stakes conversations, while formal events required partnering with external venues. Eager to elevate their workplace experience and expand their capabilities, the team launched a project to create a purpose-built boardroom for executive meetings and a versatile multi-purpose event room for larger gatherings. With no prior blueprint for either type of space, SAP Finland had a blank canvas to design a premium, future-ready collaboration environment powered by the latest and most efficient technologies.
The solution
To drive this transformation, SAP Finland turned to their long-standing partner, Ictum Oy, with more than 20 years of AV and videoconferencing expertise, making them a natural fit for the project. Building on early demonstrations that had already established confidence in the Crestron platform, SAP Finland further recognized that Crestron’s proven reliability in mission-critical environments made its content, collaboration, and control solutions an ideal fit for supporting their new spaces.
The technology
The project centered around a high-profile boardroom for executive meetings and a multi-purpose event room designed to host everything from presentations to cocktail receptions. Both spaces were outfitted with Crestron intelligent video solutions, including multi-camera systems powered by 1 Beyond intelligent video solutions, Crestron Flex for Microsoft Teams® Rooms, and DM NVX® AV-over-IP technology to power an immersive and natural multi-camera experience. Beyond these key rooms, the project also introduced 25 Crestron scheduling panels to streamline space management. The solution was an ideal match for the glass conference room doors thanks to their clean, secure mounting design.
With no prior boardroom setup to guide them, SAP Finland approached the project with the freedom to design a camera strategy from scratch. The room faces some unique challenges, including a long, narrow layout and expansive windows, which would introduce nuances around camera placement, lighting, and sightlines.
To ensure full camera coverage of every participant at the 26-seat table, the boardroom relies on a five-camera configuration made up of four p-Series cameras positioned at the front of the room and a single i-Series camera at the back. Despite the unique proportions of the room, the multiple camera angles and the wide capture capabilities of the p-Series camera allow the system to consistently frame multiple participants with clarity based on who is speaking. The intelligent video capabilities have greatly improved the hybrid experience and offer a top-of-the-line meeting experience that executives can rely on.
In the new multi-purpose room, SAP Finland has standardized on one system configuration, with the ability to add additional options down the line if the room layout is ever adjusted. The current setup includes two p-Series cameras opposite one i-Series camera, which supports the full room, capturing presenters and the audience with ease. Six tables of two size variations are set up with views of two fixed displays and one moveable display that can adapt based on the presentation for versatile content delivery. Designed for everything from cocktail receptions to staged presentations, the room now provides a fully equipped, adaptable environment for hosting partners, customers, and internal audiences with ease.
The results
The renovated spaces have been a hit with staff, who appreciate both the modern environment and the intuitive technology powering it. The upgraded systems have consistently impressed users, providing a significantly elevated experience that has transformed how internal teams collaborate and strengthened their ability to host polished, high-impact events for customers and partners.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
