USK Electronics, based in Hyderabad, India, envisioned their new Luxury AV Lounge as an immersive experience center that would effortlessly blend luxury smart living with professional-grade audiovisual performance. It is designed to go far beyond a typical demo space and serves as a real-world showcase where smart home elegance meets the power and precision of commercial AV solutions.
The challenge
USK Electronics aimed to build a cutting-edge experience center that would highlight both high-end residential AV and commercial-grade systems. To support both environments, they needed a platform sophisticated enough to handle complex AV integrations while still delivering a premium, intuitive user experience. The space was designed to shift effortlessly between immersive entertainment, smart-living demonstrations, conferencing, and live event modes, showcasing for visitors the full spectrum of what modern AV technology can achieve.
The solution
With prior successful Crestron deployments behind them, USK Electronics knew that Crestron was the ideal platform to anchor their hybrid showroom, demonstrating both the residential and commercial use cases. To complete the unique environment their team was after, USK Electronics created a blended setup using Crestron Home® OS for its sleek interface and a Crestron custom control system for backend logic and control of advanced systems.
The technology
USK Electronics created a fully integrated smart space using the Crestron Home OS paired with a custom Crestron control system, blending a user-friendly interface with the extended possibilities achieved through custom integrations. Crestron Home OS provides an elegant front-end experience ideal for luxury living, while the custom system handles advanced AV logic, professional-grade equipment integration, and deeper control capabilities. This hybrid approach enabled a fast deployment without sacrificing flexibility, creating a single unified platform that showcases Crestron’s control capabilities. Chosen for its reliability, scalability, and ability to unify all elements, the Crestron system delivers high-end entertainment alongside effortless everyday control of lighting, audio, HVAC, and security.
The system was designed to transition flawlessly between virtual golf, private events, video conferencing, and large-scale cinematic experiences, all within a single adaptable environment. What sets this project apart is its seamless fusion of luxury design, advanced automation, and immersive technology. There are many customization features from mood-based lighting scenes to cinematic viewing and high-end conferencing, all controlled through the custom Crestron system. Flexible room configurations allow the space to shift effortlessly from town hall gatherings to DJ-driven events without sacrificing performance or visual appeal. The “wow” factor lies in dynamic 360° lighting and spatial audio that adapt in real time to each experience. Together, these elements create a fully immersive, future-ready smart space that pushes the boundaries of what a modern multi-use environment can be.
In the residential section, visitors have the opportunity to experience how a truly personalized entertainment space can come to life within the home. With Crestron DM NAX® Audio-over-IP technology, guests can enjoy movie nights and immersive entertainment experiences showcased in the Luxury AV Lounge. Audio flows through the gathering spaces, including the game room, the bar, the living room, and even the indoor golf simulator, creating a cohesive atmosphere throughout. The Crestron touch screens and Horizon® keypads ensure smooth, consistent control across every area, allowing visitors to easily interact with the technology and tailor each experience to their needs. The environment transforms from an elegant lounge or comfortable living room for private events into a fully realized home cinema, perfectly suited for hosting movie nights.
For a corporate experience, the video conferencing hub uses Crestron 1 Beyond Camera technology to showcase successful hybrid meetings with the Crestron Sightline Experience. Each camera is focused on an individual for remote participants to engage in natural conversation. Crestron DM NVX® AV-over-IP distributes video throughout the conferencing area, ensuring each participant is viewing the same content. Content presented on the screens can come from any guest using a Crestron AirMedia® presentation system. Guests can type in the code from the displays onto their own computer and easily connect to share their own content.
The results
The unified Crestron ecosystem delivers both high-end automation and deep integration, creating a space that’s technically advanced and engaging. The USK Luxury AV Lounge is the perfect place for guests and end-users to test new solutions and see advanced technology in action.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
