introduction
Gila River Resorts & Casinos, owned and operated by the Gila River Indian Community, is a recognized leader in the casino and hospitality industry. Known for it’s award-winning destination located in Chandler, Arizona, it operates three premier properties, each offering a unique blend of Vegas-style gaming, upscale accommodations, fine dining, and live entertainment. Gila River Resorts & Casinos delivers a dynamic and immersive experience, making it a top choice for entertainment and leisure in the region.
the challenge
Gila River Resorts & Casinos sought to modernize its outdated AV-over-IP systems to gain greater flexibility and control to elevate the overall guest experience. Ensuring a disruption-free transition, with minimal downtime that would not interrupt its 24/7 operations, was key to maintaining high-quality guest service.
the solution
Integrator Immedia has an existing relationship with the Resort & Casino and a familiarity with Crestron technology, which resulted in a smooth design and planning phase for the upgrade initiative. Crestron XiO Cloud® technology operations management platform was selected for its centralized control and remote management, improving system monitoring and maintenance.
the technology
Gila River Resorts & Casinos has multiple properties to manage simultaneously, making Crestron XiO Cloud management platform solution the best fit. Crestron XiO Cloud platform enables proper space management, allowing employees to monitor and control the buildings from a centralized location. This has reduced the need for on-site maintenance and allowed for proactive system diagnostics and updates throughout Gila River Resorts & Casinos.
To make sure the Crestron technology was implemented seamlessly, this project used a phased approach with scheduled off-hour installations until the final switchover from the original system. Crestron control was selected as the backbone of the AV infrastructure to provide centralized command and enable staff to manage audio, video, and environmental setting through Crestron touch screens across the property. The Crestron system operates across diverse spaces such as the casino floor, hotel, sportsbook, restaurants, pool areas, and conference rooms.
Crestron DM NVX® AV-over-IP technology enables high-quality, low-latency video distribution and replaced the outdated system, offering greater flexibility in routing video signals to any display across the property. It also makes real-time content switching possible, which is essential in this dynamic environment. To enhance the guest experience, a custom audio leveling system adjusts sound levels in real time based on the ambiant noise and preset thresholds. Different settings are available for the mornings, evenings, and weekends to help optimize guest comfort.
the results
The Crestron system delivers a seamless, immersive experience throughout the three properties, including a hotel, casino, pools, and restaurants. Gila River Resorts & Casinos has benefited from these additional technology enhancements, and the staff was able to maintain guest satisfaction during a complex upgrade.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
