LaMACCHIA Group and Vivalociti is a full-service strategic consultative, design-build, and data solutions partner firm that works exclusively with financial institutions. In 2022, LaMACCHIA began deploying NaViSense from Sharp in various client locations. NaViSense helped clients analyze data and insights they couldn’t rely on before and allowed each branch to elevate the customer experience.
Background
LaMACCHIA Group and Vivalociti is a full-service strategic consultative, design-build, and data solutions partner firm that works exclusively with financial institutions. The firm does everything from helping clients assess where to establish branches to what type of technology they should deploy in each location. Then LaMACCHIA helps clients integrate that technology and display the right content on their screens. LaMACCHIA has helped transform over 130 bank and credit union corporate centers and branches to elevate the customer experience. In 2022, LaMACCHIA began deploying NaViSense from Sharp in various client locations. NaViSense helped clients analyze data and insights they couldn’t rely on before. The new technology and information allowed each branch to provide a better customer experience.
Missing Necessary Data
Overall, after deploying NaViSense, LaMACCHIA Group and Vivalociti found that the banks and credit unions didn’t always have the necessary data to give appropriate customer service within each branch location. Tim Klatt, the Director of Retail Strategies says, “Historically, they really just don’t know what’s going on inside the branches outside of total numbers on how many accounts were opened, how many transactions were conducted, and how many employees are in the space. NaViSense has really given us a sense of knowing who is there and how each branch can serve that customer base better. NaViSense provides this sense of a knowledge of who’s in the space and allows the branch to tailor the environment and provide feedback that is much more appropriate to the people in the space, and ideally, provide better customer service.”
Tom Kennedy, President of the LaMACCHIA Group, says, “The biggest result is knowledge. It tells [the branch] something, right? It tells them something they don’t know and, complemented with our data-driven location strategies, makes something powerful and beneficial for their customers and members.”
Utilizing the Added Value
NaViSense gathers and processes anonymous customer attributes using off-the-shelf or existing camera sources and edge computing devices such as RPi4. This cost-effective technology also collects the dwell time of people in front of a display, as well as a variety of other attributes, such as their estimated age and gender, the brand of clothing they are wearing, traffic trends, and more. The information collected by NaViSense has added value in that it is being used by LaMACCHIA Group and Vivalociti to improve the customer experience and enhance decision-making at the banks and credit union branches, as well as in numerous other settings. Kennedy says, “To find a stable, accessible platform to drive this two-way data in an actual branch situation in a meaningful way has not been present before.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
