In an effort to unify and bring positivity to the Breukelen community, PaleFO Cinema and its founder and director, Eileen Baptistin Level, piloted a new initiative to provide outdoor moving screenings to citizens within the housing complex and enlisted the help of Sharp to provide state-of-the-art projectors for a top-notch cinematic experience within Breukelen.
Behind the Scenes
As a large NY neighborhood within Brooklyn, Canarsie is home to more than 91,000 residents and a housing complex, Breukelen, which is maintained by the New York City Housing Authority (NYCHA). This housing project has previously been noted as the third highest in the city for negligence. In 2022, AMNY newspaper stated that NYCHA Breukelen Houses was “one of the most dangerous neighborhoods for gun violence in the city”.
During the Summer of 2022, in an effort to unify and bring positivity to the Breukelen community, PaleFO Cinema and its founder and director, Eileen Baptistin Level, piloted a new initiative to provide outdoor moving screenings to citizens within the housing complex and enlisted the help of Sharp to provide state-of-the-art projectors for a top-notch cinematic experience within Breukelen.
Providing a High-Quality Film Activity
Having met at CinemaCon in 2023, Eileen Baptistin Level and Richard McPherson, Sharp Senior Product Manager of Projectors, discussed ways to elevate the PaleFO Cinema program and bring an elevated experience to the Breukelen community.
For previous movie showings, the PaleFO Cinema team had been using an outdated projector that was not providing clear images. To ensure Breukelen residents were receiving the highest quality event, Baptistin Level and McPherson worked together to identify a Sharp product that would be the perfect fit. It was decided that the projector needed to have the capabilities to display bright content since screenings often take place outdoors and before dusk to allow for family-friendly timing as most of the audience is of a youth and senior demographic. The mission of PaleFO Cinema greatly includes serving younger generations who often lack positive recreational social engagements.
“The projector generously provided by Sharp has made a world of difference in our showings,” said Level. “The movies are so clearly portrayed which creates a wonderful experience for the community and has made these events so much more positive, generating increased interest and attendance.”
A Five-Star Response
Eileen and her team recognized an immediate difference in the quality of their cinema showings as well as the overall atmosphere of the event.
“The most notable improvement is that the image quality has greatly improved since we started using the Sharp projector,” said Level. “We have consistently received incredible reviews from event-goers and are excited to see how this initiative continues to grow.”
Armed with this exciting new technology, the residents of Breukelen can enjoy seamless cinema showings and participate in positive experiences with their neighbors. As stated by a resident, “This is the start of something special.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
