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State of the ART: The Intersection of art and Technology at 11th & Idaho

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State of the ART:  The Intersection of art and Technology at 11th & Idaho
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State of the ART:  The Intersection of art and Technology at 11th & Idaho
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Rafanelli and Nahas searched to find an architect who would provide a thoughtful, elegant design for its downtown Boise commercial office. The award-winning team at Perkins + Will designed the space to feature an engaging, highly impactful video wall. After reviewing a number of technology options, Rafanelli and Nahas decided on an expansive 8 ft. x 15 ft. dvLED video wall from Sharp Imaging and Information Company of America.

Building the Building

Prior to construction, Rafanelli and Nahas searched to find an architect that would provide a thoughtful, elegant design for its downtown Boise commercial office building to bring an urban feel like what one would find in San Francisco or London. The award-winning team at Perkins + Will delivered a design to attract and support the next generation of professionals in downtown Boise.

The building features dramatic 18-foot high ceilings in the lobby and floor to ceiling windows looking out onto 11th St and the sprawling downtown cityscape, P+W designed the space to feature an engaging, highly impactful video wall.

The leaders at Rafanelli and Nahas looked to Neurilink, a leading Northwest-based audio visual integrator, to bring their technology vision to reality. After reviewing a number of technology options, Rafanelli and Nahas decided on an expansive 8 ft. x 15 ft. dvLED video wall from Sharp Imaging and Information Company of America.

DvLED is a video display technology that uses light emitting diodes (LEDs) to produce bright, vibrant images in red, blue and green colors. The dvLED wall provides several desirable characteristics that make this technology an ideal fit for the space. They are reliable, energy-efficient, very bright and deliver pristine color accuracy with better refresh rates than other technology on the market. DvLEDs are particularly well suited for providing eye-catching content for digital signage applications in almost any environment, either indoor or outdoor. This made dvLED technology ideal for the gorgeous 11th and Idaho lobby that is flooded with natural light from the 18-foot tall windows. Not only that, dvLED technology from NEC allows for unique screen configurations that have no visible gridlines or seams.

State of the ART

The goal of the video wall was to serve as more than a simple screen showing the news throughout the day. Rafanelli and Nahas wanted this dazzling display to be awe-inspiring for visitors to the building and those walking on the busy sidewalk downtown. The video wall serves as bridge between the clean lines and elegant design of the building and the rugged, picturesque beauty that defines Idaho. Rafanelli and Nahas commissioned video artists to film high contrast, high impact nature scenes all around the state to make viewers feel as if they are standing among mountain peaks, walking through a grove of aspens, or wading through a shallow stream.

“This wall is more than a video display, it is a work of art,” said Scott Schoenherr, Partner at Rafanelli and Nahas Management Corporation. “Not only has this technology from Sharp met our needs in terms of size, image clarity, hardware quality and energy usage, it has also helped us meet our vision for what is possible and to stand apart from other building in the region.”

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.