When Sony Music India set up its office in Mumbai, the goal was to create an inspiring space where musicians and partners could collaborate effectively.
They engaged Munro Acoustics India, Mumbai, to design and develop the audio-visual and acoustics solutions, building on a long-standing relationship with Munro Acoustics both internationally and domestically. Munro Acoustics India conducted multiple discussions with Sony Music to identify their needs and goals, establishing the framework for the future tender, including budget and timing limitations.
Munro chose Innovative Systems and Solutions Pvt. Ltd. (ISSPL), Mumbai, led by Mr. Bhavin Sureliya (CTO), to integrate the AV systems due to their prior collaborative experience. Munro Acoustics closely supervised the integration because ISSPL lacked familiarity with media office environments. The consultant and the system integrator meticulously crafted the AV solution to reflect Sony Music's passion for sound, innovation, and collaboration. Munro selected top-tier brands to create a welcoming space for creative workshops, collaboration, recording and listening sessions, and cultural gatherings, which were seamlessly integrated by ISSPL.
Central to this space is sound. To ensure immaculate and versatile audio delivery across Sony Music’s office, Munro Acoustics India chose Genelec, the world leader in professional audio monitoring. Lightware’s AV signal switching and transmission technology was used for managing pristine, artifact-free audio and 4K@60Hz uncompressed video. This choice was bolstered by ISSPL’s successful 12-year partnership with Lightware.
In the Townhall, the central point in the office designed for corporate assemblies, Lightware’s switching and extension solutions were designed by Munro Acoustics and integrated by ISSPL, including the MMX2-4x1-H20 HDMI 2.0 switcher and HDMI-TPS-RX87, HDMI-TPS-RX/TX86 HDBaseT extenders. The MMX2-4x1-H20 matrix enables flawless audio de-embedding from HDMI signals to a balanced 5-pole Phoenix (Euroblock) port and switches 4K@60Hz video signals between room-dedicated computers and BYOD devices. The extender pairs facilitate the extension of uncompressed 4K/UHD video with embedded audio via single CATx cabling.
In the Lounge, designed for community activations and musical performances, Lightware’s MMX2-4x1-H20 HDMI 2.0 switcher and HDMI-TPS-RX/TX86 HDBaseT extenders ensure versatile audio delivery. Lightware’s technology handles both loud and soft tunes, providing artifact-free signals via HDMI or extracting them to supply the audio system.
Mr. Bhavin Sureliya noted that Mr. Utkarsh Naidu’s (Munro Acoustics’ Techflow Consultant) decision of utilizing Lightware’s TAURUS UCX Series universal USB-C powered switching technology was an ideal solution for supporting effective unified communication and collaboration across multiple meeting rooms in Sony Music’s office.
In the Managing Director’s personal cabin, the TAURUS UCX-2x1-HC30 universal switcher facilitates user-friendly UCC functionality via a single type-C cable. The TAURUS UCX integrates with Poly’s video conference solution and iMac to enable seamless switching between wired and wireless connectivity provided by Barco’s ClickShare CX20.
The two informal meeting rooms feature TAURUS UCX-4x2-HC30 switchers, providing enhanced collaboration tools supporting wired USB-C/HDMI connectivity and the wireless presentation solution Barco ClickShare CX30. The TAURUS enables the use of USB-C powered room assets (cameras, microphones, keyboard, etc.) with the wireless CX30.
In the boardroom, the TAURUS UCX-4x2-HC30 ensures advanced multiple connectivity for wired or wireless collaboration. Here, the TAURUS UCX switcher integrates with Poly video conference and Q-SYS platform, creating an effective and user-friendly meeting room environment. The entire room system turns on automatically when the TAURUS unit detects an input, offering an advanced meeting space with Microsoft Teams Room or BYOD-mode.
The entire office is integrated via QSC’s control solution. With Lightware’s devices on the network, QSC supports flawless control and management in every room.
The AV project at Sony Music Mumbai launched in November 2023. ISSPL established permanent on-premise engineering support to maintain seamless operation of the advanced AV space.
Mr. Sureliya noted that Munro Acoustics led by Mr. Kapil Thirwani utilized top-quality speakers from Genelec for unmatched audio quality. Each element of the system had to meet this high standard, and Lightware’s matrices, providing impeccable audio de-embedding, were a confident choice.
As a result, Lightware’s technology, primarily used for its unrivaled audio de-embedding capabilities of MMX2 matrices and enhanced USB-C connectivity, has been instrumental in creating an inspiring and advanced environment at Sony Music Mumbai, fostering the ideal conditions for Indian culture to thrive.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
