The Virtual Production Lab at the Digital Media Production Center (DMPC) in Los Angeles is Sony’s state-of-the-art facility that provides production managers, cinematographers, and other industry professionals an opportunity to test Sony’s top-of-the-line cinematography equipment.
Ahead of its grand opening in May of 2023, the installation team at Peerless-AV®, a longtime partner of Sony, was tasked with a collaborative project to design, engineer, and create a custom mounting system for a new dvLED video wall.
The large-scale dvLED video wall was a modern alternative to a green screen, making it essential that it was multi-faceted and included both a flat and curved section for a more versatile digital backdrop to be used by production teams.
The project involved intricate planning and precise execution. Peerless-AV created a unique SEAMLESS Bespoke dvLED Mounting System to support the immersive dvLED video wall in the space. The custom mounting system integrated flat and curved segments seamlessly. This will ensure high-quality visuals and minimal color shift, which is critical for camera capture.
The installation process was swift, taking only ten days—five days for the mounting frame and five for the Crystal LED cabinets. The final setup includes 162 Crystal LED B-series cabinets, providing over 13 million pixels of resolution, which is more than 1.5 times that of 4K resolution.
The lab’s grand opening event, attended by key Sony executives and industry professionals, showcased the impressive new facility and underscored Sony’s commitment to advancing virtual production technologies. The successful collaboration between Sony and Peerless-AV highlights the lab’s role in pushing the boundaries of cinematic production and offering a cutting-edge environment for testing and innovation.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
