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Expanding Accessibility and Enhancing Theme Park Experiences

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Expanding Accessibility and Enhancing Theme Park Experiences
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Birket Engineering expands accessibility and enhances visitor experiences with Moverio Smart Glasses

Birket Engineering has been recognized as a leading developer of custom control systems to the themed entertainment and related industry since 1984, providing design, technology and project development solutions to the world’s finest attractions. Its headquarters are located minutes away from the largest theme parks in Central Florida, in addition to offices in Hong Kong and Shanghai.

Having worked closely with many theme parks and on various projects for decades, Birket Engineering discovered a common demand for new and innovative ways to expand accessibility and enhance visitor experiences.

Committed to helping theme parks provide fully immersive experiences for any and all of their guests, the Birket Engineering team began looking for a solution to make the attractions more inclusive and accessible for guests to enjoy.

Turning to Augmented Reality

Birket Engineering called on Epson to help provide the answer.

“Back in 2017, we started looking for different ways to solve the captioning and mobility challenges for theme park attractions,” said John Soucy, manager of product and embedded development at Birket Engineering. “We came across the Epson Moverio smart glasses and they were the best glasses for the job, so we stuck with it and have had great support from Epson along the way.”

The Epson Moverio BT-40S Smart Glasses coupled with the Birket Engineering inThrall software allows immersive environments to be made more accessible for guests by providing closed captioning of the entire attraction or park, including any announcements and safety spiels.

Accessibility Any Time, All the Time

While there are captioning accommodations for the hard-ofhearing or D/deaf visitors offered at most theme parks today, most often they are disruptive to the attraction and limited in the access they provide based on where they are placed. This makes it difficult for hearing-impaired guests to fully enjoy the attractions, whether in a theater, at a live show, on a dark or flying ride, or while moving their line of sight between the performance and fixed displays for captioning.

“Historically, if someone needs captioning assistance in a theme park theater, there is a box at the base of the screen they have to look at, and if they are not in the best seat and somebody's head is in the way, it takes away from the experience because they are forced to look at that little space,” said Steve Birket, president.

“Plus, while their eyes are looking over there, they're not looking at the screen or the live show. The beautiful thing about the Epson Moverio glasses is that you can look anywhere you want and still see the text wherever the action is. That is not something that has previously been offered.”

Hoping to expand caption offerings, the Epson Moverio BT40S Smart Glasses and inThrall solution is being used to reach more people and widen the diversity and range of guests by providing a personalized and accurate captioning experience in a visitor’s preferred language.

“In one of the latest installments, I was able to walk in, put on the glasses and watch the show where Chinese was the native language,” said Soucy. “With the glasses, I was able to see the captions in English, so I could experience that show very close to how it was intended to be experienced.”

A Seamless Guest and Development Experience

With the goal to provide seamless visitor experiences, Birket Engineering turned to the Epson Moverio BT-40S Smart Glasses for its lightweight and portability features.

“We try not to leave any stone unturned because our real goal is to help people. We have to use the best tool for the job and that's currently the Epson Moverio line,” said Soucy. “It’s a true lightweight wearable solution that effortlessly flows with the show, allowing guests to fully enjoy the experience unimpeded.”

Soucy also noted the quality of Epson support and service has been instrumental in the development and deployment processes of the inThrall solution.

“A technology project like this requires an immense amount of time from the initial idea, testing out the idea, getting initial user and guest feedback, to revisions. We’ve been able to exponentially shorten this time because Epson has worked so well with us whether by providing early samples to help with the software development or to the support that they provide any time we run into an issue,” noted Soucy.

Looking Ahead

Today, the inThrall solution has been deployed in theme parks and attractions in both the U.S. and China with new projects underway. Birket Engineering is excited for the future and will continue to work closely with Epson to help theme parks expand accessibility and enhance visitor experiences.

“The inThrall solution is enabled by the Epson Moverio glasses, allowing a greater number of guests to enjoy attractions, and that makes us and our customers very happy,” said Birket. “We can see a broad range of applications for this, even outside of themed entertainment. We're very excited about it, and we appreciate all the support that Epson has given us for the last couple of years.”

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.