Founded in 1974, the Advanced Medical Technology Association (AdvaMed) is a trade association dedicated to advancing medical technology for achieving healthier lives and healthier economies around the world. As an advocate for the medical technology industry, AdvaMed plays a pivotal role in promoting competitive policies, and represents over 400 companies across the spectrum of medical technology including manufacturers of medical devices, diagnostics and digital health products.
As part of an office consolidation, AdvaMed moved from two Washington D.C. area locations into a single, brand new workplace. The move also included transitioning to a hybrid work model, altering the way the organization operates on a day-today basis. To support this new approach, AdvaMed needed to upgrade its AV systems and awarded technology integrator Tritech with a design-build project to engineer and install the latest equipment and technologies throughout the new headquarters, including Planar LED and LCD video walls in key locations.
Enhancing Collaboration
In a boardroom and two side-by-side multipurpose rooms, TriTech installed a 10-foot-wide by 6-foot-high Planar® TVF Complete™ 137-inch LED video wall with a 1.5mm pixel pitch in each space, resulting in a total of three video wall integrations. The Planar TVF Complete LED video walls play a crucial role by facilitating communication, collaboration and engagement among both remote and in-office participants.
“The boardroom LED video wall seamlessly integrates with the space,” said Chris Love, AdvaMed vice president of Information Technology. “We primarily use the room for higher level meetings with senior staff and AdvaMed members, and the technology is fully set to allow people to participate remotely. It integrates with Zoom or Teams or any platform we want to use, and supports screen sharing of videos, PowerPoints, Word documents and other content.”
The multipurpose rooms which can be combined into a single, expansive space are larger and capable of holding significantly more people. According to Tritech, the video walls provide large audiences with clear and detailed views of shared content while not detracting from the room’s aesthetics.
In addition to larger meetings, the rooms are reserved for hybrid work sessions where the video walls are integral for supporting active collaboration. “We call these our working groups,” said Aimee Grossman, AdvaMed associate vice president of Facilities and Workplace Experience. “Members and staff will use the video walls to actively update documents or spreadsheets. It could involve writing a policy with everyone able to contribute to it. It’s an important process for our members and the high resolution of the video walls is crucial.”
Flexible Uses
Tritech also installed a nearly 16-foot-wide, 4.5-foot-high (4x2) Clarity Matrix® G3 LCD Video Wall System (LX55M-L) in AdvaMed’s new corporate lobby, providing a versatile platform for digital signage, communications and other uses.
“The video wall is very dynamic in its potential applications,” Grossman said. “We can use it to engage our members and keep them informed. At the same time, it’s a marketing tool for promoting upcoming classes and workshops. And we also use it for special events or making announcements to staff.”
As a centerpiece for displaying fresh and updated content, Grossman emphasized that the Clarity Matrix G3 video wall allows them to better represent their name and what their organization stands for. “It’s very impressive and it has really elevated the lobby environment,” she said.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
