The largest video mapping event in Europe has taken place in Madrid, Spain in the city’s Plaza Mayor, a square at the centre of old Madrid which is celebrating the 400th anniversary of its completion in 1619. From 15 to 17 February, the Plaza Mayor witnessed an 18-minute immersive projection show, which took more than 24,000 members of the public on an audovisual journey through the history of the square.
The special programme created to commemorate the 400th anniversary was taking place for the second time – it was first held two years ago and won the first prize for best cultural event at the BEA World (Best Event Awards) 2017 and was a joint winner of a 360° audiovisual imagery prize at the Visual Artist Awards 2018.
As part of the programme, the four facades of the square were projected onto simultaneously, producing a comprehensive 360° mapping covering 5,200 sq m. Technical direction and equipment supply was the responsibility of G-AV Technologies – a Madrid-based global provider of a full range of turnkey sound, light and video solutions. To enable the 4K video projection, G-AV installed 24 Panasonic projectors (20 RZ31 with 31,000-lumen brightness and 4 RQ22 of 20,000 lumens). These enabled video display on facades measuring 124 × 90 metres with a resolution of 34,400 × 1,200 pixels. The total light output was 664,000 lumens over the 5,200 sq m projection canvas.
To manage this massive infrastructure, G-AV used two disguise media servers, a 2×4pro and 4×4pro, a Lightware 4x2 matrix and 24 HDMI-4K multifunctional interfaces, with a fibre-optic network responsible for the transport of the signals.
Video mapping design was by Óscar Testón, director of Otu Cinema and creator of Vjspain. The music was commissioned from composer Ruben Kielmannsegge.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
