As of July 13th, 2022, Illuminate Adelaide of South Australia is hosting a ground-breaking Artificial Intelligence and extraordinary projection exhibition “WISDOM of AI Light” created by Istanbul-based Ouchhh Studio as part of their 2022 program The concept for the exhibition involves feeding complex data sets into a responsive AI system to use data as the paint and algorithm as the brush to create breathtaking 360-degree digital sculptures. Data is drawn from over 20 million lines of theories, articles and ideas by the world great thinkers, from Galileo to Einstein and from 20,000 paintings of the Renaissance and Baroque to create a captive and awe-inspiring experience for visitors.
Novatech Creative Event Technology, Underdale SA, an acclaimed leader in producing of world-class events, as a Presenting Partner of Illuminate Adelaide, offered a technical solution for “Wisdom of AI Light” working from the bespoke projection design provided by Jayden Sutherland of the Bakery Design Co., Illuminate Adelaide Technical Manager. Instead of habitual wall projection or a series of screens, the experience was designed to be fully immersive with seamless merge of wall and floor projections to display the artists’ masterpieces on a 2000 sqm surface. The fascinating visual impressions are delivered by 16 units of Barco 4K laser projectors and intensified by glorious surround audio experience enabled by L-Acoustic.
Novatech knew Lightware’s UBEX system for years. They expanded their Lightware fleet of 4K video transport devices as their rental 4k beamers arsenal grew. Thus, when they needed an additional flexibility of the matrix to handle a more complex job like “Wisdom of AI Light”, it was a no brainer to convert the existing hardware into a matrix mode with the addition of a 10G network switch.
As an event professional, Novatech had tested out a lot of different 4K video transport systems before they settled on Lightware.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
