As election cycles seem to occur with more frequency, we’re excited to share how candidates for public office and elected officials can utilize live streaming to promote campaign messages or proposed legislation. Recently, we had the opportunity to interview State Sen. Daylin Leach, a Democrat representing Pennsylvania’s 17th district who is proposing a bill to legalize the adult use of cannabis. Traditional broadcast outlets, including television and radio, usually demand high advertising rates to reach intended audiences. Live streaming offers a sought-after alternative that’s both cost-effective and engaging for online audiences on channels such as Facebook and YouTube.
\To get started with a live stream, a professional-level studio is essential. We recommend setting up a small studio with several LED lighting sources and cameras to capture your host and interviewee in a flattering light. Set up two chairs for both your host and interviewee to create a relaxed, engaging feel for your live stream.
PTZOptics cameras provide high-quality pan-tilt-zoom shots, which are easily controlled through the kit’s accompanying joysticks. We used both front and side-angle shots to capture both speakers while making the live stream interesting for our audiences.
Traditional broadcast outlets, including television and radio, usually demand high advertising rates to reach intended audiences. Live streaming offers a sought-after alternative that’s both cost-effective and engaging for online audiences on channels such as Facebook and YouTube. To get started with a live stream, a professional-level studio is essential. We recommend setting up a small studio with several LED lighting sources and cameras to capture your host and interviewee in a flattering light. Set up two chairs for both your host and interviewee to create a relaxed, engaging feel for your live stream. For the cameras, the PTZOptics Producer Kits are the perfect option to live stream and record professional, high-quality video.The kits allow for live streaming and recording with up to two cameras. PTZOptics cameras provide high-quality pan-tilt-zoom shots, which are easily controlled through the kit’s accompanying joysticks. We used both front and side-angle shots to capture both speakers while making the live stream interesting for our audiences.
n addition to the studio portion, our interview included an IRL(In Real Life) component, where our interviewer and state senator took the stream outside to the streets of West Chester, Pa. This offered another way for the state senator to engage viewers in the live stream and also garner participation from those in the community. Our producer carried a LiveU backpack for the mobile stream. LiveU offers portable cellular backpack solutions for high-quality, reliable video streaming that make incorporating an IRL stream easy.
Accompanying the LiveU, we used a PTZOptics 12xZcam broadcast camera on a tripod. The Zcam’s lens allows for extremely wide shots, which was perfect for capturing our host, the State Senator and the views from the streets as the pair interviewed people along the streets. The 12x optical zoom gave us the ability to capture close shots, too, even when our camera was at a farther distance.
Our experience illustrated what a valuable tool a live stream can be for engaging audiences and promoting civic engagement. With election cycles being a frequent event for municipalities, school boards, and other community groups, live streaming candidate interviews will be a logical choice to attract voters.
Live streams provide immediate audience feedback and engagement while being cost-effective methods of reaching voters and constituents.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
