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Rhodes Research: driving AV quality and resilience - with some help from NETGEAR’s M4300

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Rhodes Research: driving AV quality and resilience - with some help from NETGEAR’s M4300
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SUMMARY

In the Pro AV market, to stand out from the crowd means giving customers systems that are consistently high-performing, flexible, scalable and reliable. One company that has proved all this is possible is Rhodes Research, which is renowned across the USA for its technical expertise and going the extra mile for its customers. Always choosing the right or best technology for each project is part of the company’s strategy, now including the NETGEAR M4300 series switches for customers such as the Utah National Guard, Arnold Air Base, and McGee Tyson Airforce Base.

BACKGROUND

A one-stop shop for both design and installation, New Mexico-based Rhodes Research brings decades’ worth of software and engineering expertise and focuses exclusively on the commercial sector. It provides conference rooms, auditoriums, operations centers, control rooms and smart classrooms for some discerning customers, including defense and government organizations.

Says Founder and Proprietor Stephenne Rhodes, “We’ve been able to bring high technology ideas, methods and methodology to the Pro AV industry. To be really good at this business, you have to understand the product range from beginning to end and we specialize in the design and installation of AV systems based around the very extensive range of products from Crestron Electronics.”

THE CHALLENGE

Stephenne and her team believe AV system reliability is an imperative for their customers. “If the network goes down, they lose all their AV infrastructure. Quality is not a problem - 1G and 4K systems across Category 5 cabling is fine for most of our customers’ needs - the challenge is to deliver systems that are truly resilient and so that is where we are focusing our attention.”

This strategy included finding the right Pro AV switch to complement Crestron equipment. The M4300 series switches from NETGEAR allow easy connection to Creston’s range or systems NVX range and at all points within a network. 

“We need a switch that is flexible and scalable, supports resilience, and works well with Crestron equipment. The M4300 series switches from NETGEAR give us all that. I bought an M4300 to try out and I was amazed how well it worked. Out of the box it worked perfectly, compared with the struggles we had with other systems. And that’s been my experience ever since.”

Existing WiFi access had limitations. “The buildings are solid brick and steel, so wireless penetration is difficult and the School’s WiFi network only reached communal areas. The boys were allowed to bring in their home routers, but having lots of those in one area caused signal saturation, was challenging to manage, and could lead to problems. Clearly, we needed to find a better way to provide WiFi to the dormitories.”

SOLUTION

Another feature Stephenne highly rates is the M4300’s stacking architecture. “A lot of switches do not scale very well and if you go for bigger switches, then they bring configuration challenges. One of the advantage of the NETGEAR M4300 series is the easiness of stacking, as any port can be the stacking port and can stack with other M4300s in a redundant spine and leaf architecture. Firmware update is also a breeze and performs across the stack, without the need to update each switch individually and then reconfigure the whole stack.”

When Stephenne took a deeper look at the M4300, she uncovered other features that she says are benefits. These include the in-built DHCP server, which contributes to both flexibility – by enabling authorized IP devices to be connected on different network endpoints seamlessly – and reliability. Stephenne explains, “The M4300’s built-in DHCP (Dynamic Host Configuration Protocol) server is incredibly valuable to us, because it solves the need for additional hardware and gives us a resilient DHCP in our network. NETGEAR has been in the router business for many years, so you’d expect them to do a good DHCP and they have. The DHCP server is tolerant throughout failovers – I know, I’ve tested this – it’s a magnificent piece of work.”

Another feature Stephenne highlights is link dependency. “In the M4300, you can make links dependent on each other, and that works throughout the AV stack, so if one fails and the link drops, I can bring the other one up automatically.” For instance, for one customer, the time to reboot and configure is less than a minute and a half, which is more than adequate for the system’s use.

“We have a system which should never fail. Everything’s got UPS back-up and designed with graceful recovery, with management and monitoring of power through the main control system. I also like the fact that I can manage my switch either through the web GUI for configuration, or with CLI to monitor the switch through my control system with SSH, giving me the flexibility I need.”

Having thoroughly tested the M4300 switches, Stephenne was confident enough to recommend it as part of the solutions for customers including the Utah National Guard. Following her strategy to provide customers with enhanced reliability, Stephenne focused on designing a system that has failover and recovery, as well as AV performance and flexibility.

The switches are arranged in a ring of four. Each switch looks after one of the rooms at the auditorium, the drill floor, the conference room, and the control system. “We monitor each switch’s health so we know when something is going wrong. If one switch were to die completely, the network would reconfigure itself.” Stephenne reports no need for this back-up element within this impressive set-up so far, but the customer has the reassurance that it is in place.

NEXT STEPS

Both these projects are examples of how Rhodes Research achieves superlative customer satisfaction, bringing high quality and resilient AV systems to organizations across the US, based on its extensive expertise and choice of technology, including the M4300 and its integration with Crestron NVX.

“With the M4300, we’ve got everything we need: a flexible, scalable stacking architecture, link dependency, DHCP, CLI configuration through SSH and back-up power supplies. And on top of that, M4300 is quiet, allowing installation in conference rooms. So far the experience has been very positive and we have already recommended it in our plans for other customers. It’s a brilliant piece of design!”

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.