Founded in 2001, Novatech is a world-leading, full-service event hire and production company – a member of the global AV Alliance. As part of bringing Ouchhh Studio’s epic Wisdom of AI Light exhibition to life at the Illuminate Adelaide 2022, Novatech was entrusted with the supply and installation of all technical equipment to meet the requirements, and creation of the Illuminate Adelaide’s technical team, led by Jayden Sutherland. As a group, they chose to rely on Novatech’s long-standing alliance with Barco and leverage its innovative technology to create an immersive experience for the audiences.
Adding the ‘extra’ in ordinary with innovative visual equipment
“Compatibility was important as were reliability and consistency across all projectors to ensure a seamless solution both in color, resolution, quality and overall projection outcome,” says Ashley Gabriel, Director of Sales & Marketing at Novatech. With high-quality, 4K resolution and seamless color calibration, Barco projectors helped Novatech make this one-of-its kind exhibition a reality. Barco solutions were key in powering the 36-minute show, running for 12 hours a day, six days a week, for five weeks. Easy-to-install and configure, the solutions delivered an exceptional, larger-than-life visual experience, for crowds thronging every night. At the core of the canvas design were four disguise 4x4pro media servers, feeding the projectors that covered the length of the structure on all walls and floor. The customer also utilized new Barco TLD+ Ultra Short Throw lenses, fitted to every projector, to cover the canvas from the designated rigging points. Novatech’s Lightware UBEX hardware enabled signal distribution and L’Acoustics speakers powered the soundtrack, bringing forth an experience unlike before.
The phenomenal success of Wisdom of AI Light by Ouchhh Studio and Illuminate Pavilion testifies to how Barco solutions help customers build a breakthrough and create impact that matters.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
