Challenge
For an immersive viewing experience, the creative team makes full use of the water, the bridge, and the diverse architecture on the river as the projection carrier. Environmental disturbances such as ambient light and water mist have a more significant impact on projection, and uneven projection surfaces could cause serious optical loss. To ensure excellent presentation, especially when projecting the image on the water curtain, the brightness, resolution, and color performance of the projection equipment undoubtedly become more important.
At the same time, the projection content of this project is rich and diverse, using more than 50 kinds of digital night tour creative techniques. In the face of complex projection carriers and imaging needs, the equipment must overcome many difficulties, including substantial geometric correction, warping, blending, and multi-layer overlay.
In addition, unlike ordinary outdoor projection mapping projects, Dream wanders to Luling is an all-region water night tour. The whole line of the project is built along the river. The overall environment is more humid, and there are many mosquitoes. This needs projection equipment with good waterproof performance and high requirements for installation, maintenance, and dustproof work.
Solution
After multiple on-the-spot investigations, based on the advantages of its own products and rich team experience, Barco's imaging experts set up a total of 10 UDX-W40, 31 UDX-W22, and eleven smaller laser phosphor projectors in the range of 10,000 lumens on the 5.5 km night tour traveling line. And ensured the best projection angle through flexible adjustment and calibration for the projection and installation needs of each scene.
The unique laser light source technology of the Barco UDX series projectors achieves a significant increase in brightness without compromising the color quality. The 3-chip DLP technology equipped with a high-contrast optical engine maintains Barco's consistently high level of performance in terms of brightness, color accuracy, and stability. The ultra-high resolution achieves a fine image rendering, giving visitors an awe-inspiring experience.
With built-in geometric correction and blending functions, multiple Barco projectors work together to achieve seamless image blending without chromatic aberration. The TLD+ series lenses offer a wide range of throw ratios, and the vertical lens shift range is up to 130%, which perfectly fits with various scenes and projection surfaces.
The DLP technology of Barco projectors ensures high stability and is best suited for high-brightness applications, allowing stable color uniformity over long periods of operation. And the dustproof chassis seals against the challenges of rough water operating environment.
Results
The 52 sets of Barco projection equipment with high lumens and a wide color gamut allow visitors to enjoy the vivid image of the Houhe River, with stable and reliable product quality, abundant lens options, and the convenient setting of multi-channel blending. The creative designs of different scenes can be presented realistically, and a modern version of the Riverside Scene at Qingming Festival is vividly created in the Houhe River of Ji'an.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
