Located in the British midlands town of Lichfield, bar and club 24 Market Street recently worked with their long-time AV partners SLLFX and the UK team from Electro-Voice and Dynacord on an audio upgrade, completed as part of a wider refurbishment. Featuring Electro-Voice loudspeakers optimized via Dynacord electronics and SONICUE sound system software, the solution is powerful, flexible and cost-effective.
A prerequisite of the project was the ability to switch between background music during the day and high-output club sound for weekends and special events. SONICUE was used to design a double-duty loudspeaker deployment: 12 EVID 4.2 surface-mount models and an EVID-S10.1 surface-mount subwoofer to cover the bar area; three EVF-1122D/64 with a pair of EVF-2151D dual-15" subwoofers to cover the club area. All the loudspeakers are performance-optimized via dedicated settings. Dynacord C series dual-channel amplifiers power the EVIDs, with two C1300FDi for the 4.2s and one channel from a C1800FDi for the S10.1 sub. A single IPX20:4 four-channel amplifier handles the EVF club system, with three of its 5000 W channels driving the tops and the fourth for the two subs. Processing for the amps is managed via SONICUE.
A key element to the installation’s success is the use of the TPC-1 touch screen controller with the MXE5 matrix mix engine, both new from Dynacord, making the system extremely easy for staff to use. While the MXE5 manages loudspeaker processing across the venue’s two main sections and four independent audio zones, the TPC-1 provides a convenient single point of control for the entire system. Equipped with a high-resolution 5.7” display, the TPC-1 allows integrators to create customized apps to control MXE series matrices, and its slim in-wall profile and PoE design make it easy to install – even in shallow wall spaces. SONICUE was also used for logic control and processing on the MXE5.
“The main challenges were to get the best sound possible given the space and layout of the venue, and to make sure we met the brief of having complimentary sound levels and frequencies across the two separate sections,” explains Adam Turbill, Managing Director at SLLFX. “SONICUE software allowed us to precisely program the sections that needed powerful sound and those that needed to be more subtle.” This is the first time SLLFX has installed the MXE5/TPC-1 combination and they find it to be ideal for this kind of installation: “The MXE5 is more than capable of handling the tuning of the system and processing all the elements needed to get the sound spot-on,” says Turbill. “The touch panel controller allows the bar staff to change the settings of the system at the touch of a button, making sure that the venue can go from background music to full-range club night with no hassle and no nasty surprises with blown speakers.”
Reflecting on the overall project, Turbill is pleased with the results. “The venue is owned by a long-term client and friend of SLLFX who approached us because he trusted our work, so it was important for us to deliver above and beyond what he was expecting. The staff at Electro-Voice and Dynacord assisted us to get the best from the equipment supplied, and we believe that with their help we’ve nailed the brief and 24 Market Street has the best sound system in the region.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
