MedtoMarket is disrupting traditional opaque and bureaucratic medical innovation by providing unique co-working spaces, lab resources, and event centers to innovators, entrepreneurs, and end users in the field of medicine. MedtoMarket goes beyond the typical operating room setup by providing a full-service ecosystem with access to leaders in the medical community, simulated operating rooms, and active learning spaces.
THE CHALLENGE:
MedtoMarket is an emerging startup that services the various needs of the medical industry like never before. While the focus of the space is to provide a safe and clinical experience, it is also a place to demonstrate, work, and learn in a secure environment. MedtoMarket needed a technological solution that was flexible and could meet the needs of internal teams, invited guests, and medical professionals alike. MedtoMarket creates a seamless working environment where medical professionals can come and focus on their innovations rather than managing the technology around them. For system managers, accessibility is a huge factor. With Crestron, MedtoMarket can now provide their guests with infinite access to higher technological functionalities. MedtoMarket can control video broadcasts throughout the space to create the best experience for all parties.
THE TECHNOLOGY:
DM® NVX generates video at a high-quality resolution without latency. With hands-on medical training, minimizing the latency of video is incredibly important as video can be distributed to all screens within the facility as well as remotely. This allows for full collaboration locally and with others around the world in real time. “We are training physicians on highly precise procedures that are incredibly difficult to teach and learn,” says Dr. Aaron Ali, CEO and Founder of MedtoMarket. “With Crestron technology, the surgeon and students are comfortably focused on the task at hand.”
The easy-to-use interface of a Crestron TSW touch screen was a perfect solution for the needs of MedtoMarket’s clients, providing them a professional environment that works efficiently for clients new to the facility. In addition, Crestron AirMedia® further alleviates the pain of AV connection problems as users can simply walk into the room and wirelessly present. For this project, MedtoMarket brought in a more advanced AV solution to create a system that was easy-to-use and highly adaptable. The technology in the space is critical for MedtoMarket to provide their clients with the resources to succeed and innovate.
THE SOLUTION:
The super facility allows for twenty different surgeries to occur at once. Therefore, a lead surgeon can conduct training while other surgeons can replicate the surgery as it is being performed. There are also glass walls at which observers can sit behind to see the techniques of the surgery. Their view is aided by cameras focused on the surgeon that provide greater details of the surgery on the massive displays throughout the space.
In medicine, clear image quality and reliable video distribution are both imperative. With DM NVX, MedtoMarket utilizes Crestron’s Pixel Perfect Technology to provide premier image quality and fine details at all times, which is a must in the field of medicine. The ability to ensure zero latency is extremely critical. When training other surgeons, the lead instructor must have real-time interaction or else it would negatively impact the quality of the course.
The conference rooms are set up for a seamless collaborative experience, allowing a variety of clients to utilize the spaces effectively without requiring them to have technology expertise. Clients are able to present using AirMedia without having to worry about connectivity issues.
Crestron technology provides MedtoMarket with a large advantage in the medical industry as many facilities utilize a traditional screen and speaker in a conference room. Needing to be more aggressive in what it demands from the technology, MedtoMarket has successfully differentiated itself from teaching hospitals and universities.
RESULTS:
Crestron has provided MedtoMarket with a solution that seamlessly combines technology and medicine. With a flexible infrastructure, MedtoMarket can now expand its revolutionary model across the U.S. and across the globe.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
