In Cambridge, Mass., Kendall Square is an internationally recognized innovation district that has been characterized as "the most innovative square mile on the planet" due to the high concentration of tech and life science companies and the nearby influence of MIT. Inspired by the brilliant energy of the area, a new residential development in Kendall Square features 295 apartment units and a range of upscale amenities. Managed by real estate company Bozzuto, One65 Main is a vibrant living space that includes a fourth-floor terrace with outdoor kitchen, a state-of-the-art fitness center and yoga studio, as well as conference rooms, work nooks and common spaces designed for remote working residents.
Originally, two 75-inch Planar LED displays were specified for a corner wall in the lobby of the new building. According to David Goldberg, vice president of strategic accounts with DGI Communications, the audio-visual integrator for the project, the purpose of the displays was to address a City of Cambridge mandate. "To obtain a certification of occupancy, the city requires that new apartment buildings display public transit information in a particular way," Goldberg explained.
However, during the construction process, the project team encountered an architectural limitation that triggered the need for a new video display design.
"We were asked to look at alternate solutions and that became an opportunity to upgrade to something more interesting," Goldberg said. "Werecommended a solution that would work with the architecture but also have a higher impact in the space. Once the client got a taste for that type of display, they were eager to go down that road."
Making a Visual Statement
The completed installation is a nearly 8-foot-long, 5.5-foot-high (5x4) Planar® TVF Series LED video wall with a 1.2mm pixel pitch (TVF1.2) that wraps a 90-degree corner in the lobby space. Upon DGI's suggestion, content is split between the two separate facing sections of the video wall. One side is used to display transit information as required by the city. For the other side, DGI introduced the One65 Main to Seenspire, a streaming service for digital signage.
"With Seenspire, the client can go beyond transit information to show a wide range of curated content, from news and weather to digital art, social media and quotes of the day," Goldberg said. "The split screen with two content feeds is the default setting, but the video wall can still be configured to display content across one seamless canvas that wraps the corner. Visually, the installation is incredible. It's the attention grabber in the space."
One65 Main General Manager Byron Long said the Planar TVF Series LED video wall transforms the lobby. "It's definitely eye-catching, even when viewed from the street," he said. "We have a big focus here on creating a sense of community and engagement, and the video wall helps make the lobby more welcoming for anybody walking in. At the same time, it creates a sense of the innovation that this area is known for. A 90-degree video wall is unique and something you don't usually see in an apartment community."
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
