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Planar LED Display Enhances Digital Art at SuperRare’s Inaugural Pop-Up Gallery

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Planar LED Display Enhances Digital Art at SuperRare’s Inaugural Pop-Up Gallery
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SuperRare is a curated marketplace for buying, selling, and collecting unique, single-edition NFT (non-fungible token) digital artworks. Each artwork is created
by an artist on SuperRare and tokenized as a digital item that can be owned, displayed and sold. SuperRare deals in the intersection between technology and art and each artwork is secured by cryptography on the blockchain, which acts as a digital ledger that proves ownership of the artwork . Currently, all transactions on the marketplace are transacted using Ether, the native cryptocurrency to the Ethereum network.

In May 2022, SuperRare opened its first-ever physical gallery in New York City’s SoHo neighborhood. With a run time of over just three months, the pop-up SuperRare Gallery provides a space to convene digital artists, collectors and enthusiasts to experience digital art in an immersive environment. The gallery also serves to broaden the public’s knowledge of the digital art market and to “bridge the gap between the digital and real worlds,” said SuperRare Director of Finance Thomas Wu.

“Only a small portion of the population knows how to buy an NFT or even what it is,” Wu said. “So, we see this gallery as essential for educating the public. People can come in, ask questions and our staff can help guide them. At the end of the day, we want people to understand that digital art is just another art form, but with a different canvas.”

A physical location also provides the opportunity to showcase pieces on vibrant display canvases-bringing the beauty and detail of digital art to life. As one of the display technology partners of the SuperRare Gallery, Planar supplied a rental solution consisting of an 8-foot-wide, 8-foot-high (5x5) Planar® CarbonLight™ VX
Series LED video wall with a 2.6mm pixel pitch (CLI VX2.6).

Located just inside the front entrance, the large Planar CarbonLight LED installation catches people’s attention, according to Wu. “The front facade of the gallery is all glass and anybody walking by is instantly drawn to the LED video wall,” he said. “It sparks people’s interest to come inside. We leave it on 24x7 and at night the display is bright and gorgeous.”

Wu noted that one of the benefits of LED video wall technology is the freedom to design a display in any preferred shape and size. “Working with LED panels gives us the flexibility to create what we want based on our vision,” Wu said. “For this gallery, we specified a square design for the Planar LED video wall-perfect
for taking pictures which we want visitors to do. It's also an optimal size for the space and not too big to overwhelm people or prevent them from seeing the artwork in its entirety.”

For the gallery’s opening night, SuperRare hosted an event and selected an animated digital art piece for the Planar CarbonLight VX Series LED video wall. “Visitors were attracted to it,” Wu said. “Animation adds another layer, which is more powerful on a big LED screen. People can also view it from multiple angles and the artwork still looks perfect. It left a great impression and exceeded our expectations on every level.”

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.