Pro AV Catalog

Animating historical art with a projection mapping show at Shanghai Concert Hall

Submitted By

Animating historical art with a projection mapping show at  Shanghai Concert Hall
Contact Us
Description
Featured Products

Initially built in 1930, the Cadillac Shanghai Concert Hall is a landmark architecture of the evolving Haipai Culture, a unique integration of tradition-rooted Shanghai culture and western Culture. From October 20 to November 11, 2021, Light and Sound Story, a large-scale 3D mapping powered by 20 Barco UDX projectors, unfolded on the Wall of Art at the concert hall’s west side. And once again, a projection show on world-class architecture brightens up the night of Shanghai and refreshes the vision of urban tourism and culture.

The eight-minute show consists of five chapters: Prologue, Echo, Variations, Renascence, and Cadenza. Chinese traditional music, architecture, and light are innovatively blended into a historical scroll painting. Visitors see visuals of Mei Lanfang, the great master of Peking Opera, performing the classics of Chinese opera, Zhao Dan and Zhou Xuan in their iconic movie, Street Angel, witnessing the enlightenment of the Chinese film industry, and dazzling images of violins and musical notes representing the bridge that connects eastern and western music. Under the shinning blue dome and raising curtain unfolds the story of how the Concert Hall was relocated and renovated…

The century-old edifice highlights a stunning visual experience

The 3D mapping project, tailored explicitly for Cadillac Shanghai Concert Hall, is designed and delivered by a world-class team. Details of each animation frame perfectly match the physical parameters of the building’s walls, columns, and windows. The grandeur building is integrated into an exquisite light show for audiences of Shanghai, China, and beyond. Such originality and creativity deserve equally excellent equipment. Point Lighting Culture & Communication employed 20 Barco UDX projectors for their high lumen output and color gamut wider than industry standards. In addition, the compact design and stable quality of UDX projectors ensuring smooth operation have won the customer’s trust.

Set free imagination for the stage with visuals

Next to the exterior light show, a musical concert, takes place at the Hall: New Oriental Chinese Music Scene. Twelve Barco UDXs facilitate the storytelling and create an immersive stage performance. Light and shadow are artistically synchronized with music and dance by the Shanghai Chinese Orchestra, giving birth to a new form of stage art through leveraging multimedia.

Mountains and Lakes, for example, one of the pieces of the New Oriental Chinese Music Scene concert, has images of the famous painting Dwelling in the Fuchun Mountains projected on the stage background and the walls surrounding the audience, enabling them to wander into the painting and closer to the essence of the music. While The Silk Road is on, another piece of the composition, dazzling and complex floral patterns cover the entire stage, sidewalls, and even the curved roof, and change with the music rhythm accordingly.

Thanks to bright color images delivered by Barco UDX projectors, the stage transcends its physical limitation and creates more possibilities to demonstrate the beauty and profundity of Chinese folk music. The light show and stage projection become a perfect combination of classical and modern art, with well-tailored content and advanced Barco projectors. Barco works closely with partners in creating visualization solutions to promote Chinese culture and reshape the historical landscape in the urban culture and tourism sector.

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.