Pujiang Lighting Show was staged on the 80,000-ton silo at Minsheng Road. This splendid show was created by WB Show, an international creative content provider, with the technological support of Barco using 20 UDX-W40 projectors.
WB uphold high quality standards and find each other in creating one-of-a-kind immersive experiences together and by fusing cutting-edge technology with industrial heritage and local culture.
Top-of-the-line magnificence
Barco, a world-leading projection and display solution provider, has realized a number of landmark lighting shows in the Chinese city in the past. For this show, the state-of-the-art projection technology had to cover a massive area with accurate images that impressed the onlookers at a 500m distance on the opposite side of the river. Formerly “the largest granary in Asia”, the silos are now an important city landmark on the 45km shoreline that links the two sides of Huangpu River. The 7-min video mapping depicted the journey of the venue’s industrial history and the urbanization of the city.
With cutting-edge projection equipment, Barco successfully carried out this amazing project with the most advanced visual effects. Each UDX projector has the most outstanding color rendering and light uniformity. The product reliability and the lifetime of the laser source make these projectors the best-of-the-best.
In addition, Barco’s rich experience was another major contributor to the show. It was a tough challenge to present a creative show while also taking into account the unique architectural features of the silos. Barco's team was well-experienced and met the bar in terms of technological set-up and visual performance with high resolution and remarkable color rendering. They’ve successfully brought the creativity to life while reserving the original aesthetics and beauty of the architecture.
The 80,000-ton silo project was built in an outdoor environment and is subjected to factors like heat, dust, rain or UV. Hence maintaining stability of the equipment was an important requirement. The 20 Barco UDX-W40 laser projectors nailed it, and the show exceeded all expectations.
Outlook: history revitalized by technology
After the end of the 7-min show, viewers on the other side of the river were reluctant to leave the scene. And the venue of the show became a new landmark of the city. Insiders described the Puijang lighting show as a fusion of French arts and traditional Chinese architecture.
As an ingenious attempt in preservation and renovation of time-honored industrial architecture, projection mappings are a great way to unleash the potential of the unique historical architecture.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
