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Launch of Sony PS5, a spectacular display powered by Barco projectors

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Launch of Sony PS5, a spectacular display powered by Barco projectors
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Description

Big Picture is a part of the NEP Worldwide Network, the leading production partner supporting premier content producers in the broadcast and live events industries across the globe. For over 30 years, NEP has provided the technology and know-how for broadcast services, live events, and media solutions.

Big Picture partnered V3 Tech as the technical solutions provider for the launch of Sony PS5, leveraging landmarks activation to create a unified global moment. V3 Tech wanted to bring the brand, PlayStation, to life by lighting and projecting animated videos on iconic landmarks, architecture, and landscapes. They also wanted to avoid the production of high-end detailed gobos.

This was where Barco UDX-4K32 projectors played a critical role, projecting superior quality images on Southern Hemisphere’s tallest building, the Sky Tower in Auckland.

Magnificent projection

The event installation for the PS5 launch used four Barco UDX-4K32 mounted portrait to cover an area 12m wide x 80m tall. The projection was done from a distance of around 120m and driven by concealed 4x4 racks.

Barco’s UDX-4K32 large venue projector delivered a breathtaking experience to the viewers with its high-brightness display on one of the most iconic landmarks. The projectors featured 4K UHD resolution, which ensured that the images displayed were flawless with accurate colors, at all times. Auckland's Sky Tower blazed blue and had PlayStation's symbols projected onto it, making the launch a dazzling event.

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.